NasdaqGS:PTONLeisure
Is Peloton’s Formula 1 Las Vegas Grand Prix Partnership Shifting the Investment Case for PTON?
Peloton Interactive and the Formula 1 Las Vegas Grand Prix recently announced a collaboration to deliver exclusive fitness classes and experiences during the Grand Prix weekend, including onsite and virtual programming such as trackside workouts and scenic rides around the Las Vegas Strip Circuit.
This partnership not only aligns Peloton with a global sports event but also extends the reach of its new Cross Training Series and leverages high-impact media exposure in a location known for its...