NYSE:SNAPInteractive Media and Services
Snap Tightens Teen Privacy As Branding Study Highlights Video Ad Value
Snap (NYSE:SNAP) has rolled out stricter default privacy settings for users aged 13 to 15, tightening contact and discovery controls on Snapchat.
The company also released new research indicating Snapchat video ads can deliver stronger long term branding impact compared with other digital ad formats.
These updates are aimed at strengthening user trust among younger teens while giving advertisers more evidence on the branding potential of Snapchat campaigns.
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