NYSE:IBMIT
Can IBM’s Star-Studded AI Campaign Signal a Turning Point in Enterprise Adoption? (IBM)
In late August 2025, International Business Machines launched a new brand campaign, "Let's create smarter business," featuring Formula 1 champion Lewis Hamilton to promote enterprise AI, hybrid cloud, and quantum technologies, with the campaign debuting during the US Open and running throughout the year.
This initiative underscores IBM's focus on bridging the gap between AI pilot projects and full-scale enterprise adoption, highlighting its commitment to making AI solutions practical and...