NYSE:BF.BBeverage
New Mix RTD Tequila Launch Could Be a Game Changer for Brown-Forman (BF.B)
Brown-Forman recently announced the U.S. launch of New Mix, Mexico’s top-selling ready-to-drink (RTD) tequila cocktail, now available in eight states and the Metro New York area in 355mL 4-packs at a suggested retail price of US$10.99.
This expansion brings authentic Mexican flavors to a fast-growing segment, leveraging New Mix's established popularity in Mexico and capitalizing on the increasing demand for convenient, quality RTD beverages in the U.S.
We’ll examine how broadening...