NasdaqGS:PZZAHospitality
Is Papa John’s (PZZA) Innovation Marketing Strategy Reinventing Its Competitive Edge?
Papa Johns recently treated U.S. Papa Rewards members to an exclusive one-day complimentary Croissant Pizza promotion featuring the product’s first domestic release, following its successful debut in the UAE.
The innovative partnership with designer KidSuper, including a runway appearance of the custom Papa Johns x KidSuper Hot Bag at Paris Fashion Week, highlights a nontraditional marketing push tied to culinary launches.
We’ll now look at how introducing a unique, internationally popular...