NYSE:DVMedia
Can DoubleVerify (DV) Turn Spectrum Reach’s Program-Level Streaming Data Into a Lasting CTV Edge?
In March 2026, DoubleVerify announced a partnership with Spectrum Reach, making it the first participant in DV’s Certified Transparent Streaming program to deliver show-level, privacy-focused transparency and performance reporting for streaming TV ad campaigns.
An interesting angle is that Spectrum Reach will feed granular, program-level metadata directly into programmatic infrastructure, giving advertisers verified insight into exactly which shows and live events their ads appeared...

