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Does PwC’s MSGS (MSGS) Partnership Mark a Shift in the Garden’s Long-Term Sponsorship Strategy?
Earlier this week, Madison Square Garden Sports, Madison Square Garden Entertainment, and Sphere Entertainment announced a multi-year marketing partnership naming PwC US the Official Business Consulting Partner of Madison Square Garden’s arena, the New York Knicks, and the New York Rangers, with expanded visibility across venues and digital platforms.
An important element of the agreement is PwC’s role, beginning in 2026, as presenting partner of the Knicks’ “Season of Giving” community...