NasdaqGS:NFLXEntertainment
Netflix (NFLX) Is Reportedly Eyeing Letterboxd To Deepen Film Discovery
Netflix, ticker NasdaqGS:NFLX, is reportedly in talks to acquire Letterboxd, a movie recommendation and social platform with around 30 million users.
The discussions center on using Letterboxd’s film community and data to increase engagement and time spent within the Netflix ecosystem.
Letterboxd’s recent move into movie rentals is seen as relevant to Netflix’s interest in broadening monetization beyond core streaming.
Netflix sits at the intersection of streaming, advertising, and...