NYSE:QSRHospitality
Popeyes One Piece Tie Up Tests Restaurant Brands International’s Gen Z Reach
Popeyes, part of Restaurant Brands International, has launched its first anime collaboration with Toei Animation's "One Piece".
The tie up introduces a themed menu, limited time items, co branded merchandise, and a promotional giveaway.
The campaign is designed to connect with Gen Z and anime fans and is positioned as a consumer engagement push for the brand.
For investors watching Restaurant Brands International, ticker NYSE:QSR, this move comes alongside recent share performance and an...