NYSE:RAMPSoftware
Unity Mobile Gaming Integration Could Be A Game Changer For LiveRamp Holdings (RAMP)
On 2 April 2026, LiveRamp announced an expanded partnership with Unity that brings its RampID identifier to Unity Exchange, giving marketers identity-based buying capabilities across Unity’s mobile gaming ecosystem of 2.9 billion monthly active devices worldwide and 256 million in the US.
This move meaningfully extends LiveRamp’s identity infrastructure into mobile gaming, potentially making it a more central data connectivity layer for app-based advertisers seeking to activate first-party...