NIKE (NKE) Stock Overview
Designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 3/6 |
| Past Performance | 1/6 |
| Financial Health | 6/6 |
| Dividends | 3/6 |
NKE Community Fair Values
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Analyst Price Targets
Top Community Narratives
NIKE, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$44.40 |
| 52 Week High | US$80.17 |
| 52 Week Low | US$42.09 |
| Beta | 1.32 |
| 1 Month Change | 0.48% |
| 3 Month Change | -27.13% |
| 1 Year Change | -22.58% |
| 3 Year Change | -65.01% |
| 5 Year Change | -67.45% |
| Change since IPO | 12,743.39% |
Recent News & Updates
Nike: A Buy Into The Window That Has Never Failed
Apr 28
NKE: China Execution And Restructuring Risks Will Limit Future Share Upside
Analysts have trimmed their price targets on NIKE, contributing to a fair value update from $27.83 to $26.89 as they weigh slower expected revenue growth, slightly better profit margins, and a lower future P/E, alongside mixed recent research that includes both downgrades and some pockets of product strength such as high demand for Kobe launches. Analyst Commentary Recent research on NIKE has leaned cautious, with many bearish analysts cutting price targets and issuing downgrades as they reassess the balance between product momentum and execution risks.NKE: China Execution And Restructuring Uncertainty Will Restrain Future Upside
Nike's updated analyst price target has been cut from about $43 to roughly $28, as analysts factor in weaker revenue expectations, slightly softer margins, and a lower future P/E following a wave of target reductions and downgrades across the Street. Analyst Commentary Recent Street research on Nike has shifted more cautious, with a cluster of downgrades and price target cuts concentrated over a short period.Recent updates
Nike: A Buy Into The Window That Has Never Failed
Apr 28NKE: China Execution And Restructuring Risks Will Limit Future Share Upside
Analysts have trimmed their price targets on NIKE, contributing to a fair value update from $27.83 to $26.89 as they weigh slower expected revenue growth, slightly better profit margins, and a lower future P/E, alongside mixed recent research that includes both downgrades and some pockets of product strength such as high demand for Kobe launches. Analyst Commentary Recent research on NIKE has leaned cautious, with many bearish analysts cutting price targets and issuing downgrades as they reassess the balance between product momentum and execution risks.NKE: China Execution And Restructuring Uncertainty Will Restrain Future Upside
Nike's updated analyst price target has been cut from about $43 to roughly $28, as analysts factor in weaker revenue expectations, slightly softer margins, and a lower future P/E following a wave of target reductions and downgrades across the Street. Analyst Commentary Recent Street research on Nike has shifted more cautious, with a cluster of downgrades and price target cuts concentrated over a short period.
NKE: Product Reset And China Recovery Will Support Future Margin Resilience
Analysts have nudged the NIKE price target slightly lower, trimming fair value by about $1.45 to reflect a modestly reduced future P/E assumption, while still incorporating expectations of steady revenue and profit margins. Analyst Commentary Bullish Takeaways Bullish analysts point to progress in inventory management, operational resets, and efforts to support brand health and margin stabilization as key supports for the current valuation framework.
Nike Inc. (NKE): The "Innovation Reset" and the Battle for Brand Supremacy
Nike Inc. (NKE) is currently standing at a critical crossroads, trading at $51.36 USD on the NYSE as of late March 2026.NKE: Product Reset And China Sentiment Will Support Future Margin Expansion
Analysts have lowered their price expectations for NIKE, with the updated fair value implying a move of roughly $0.55 lower per share. This reflects a balance between slower assumed revenue growth and a higher discount rate on one hand, and steady margin expectations and continued confidence in a product led recovery on the other.NKE: China Weakness And Restructuring Fears Will Limit Future Upside
Analysts have made a modest upward adjustment to their NIKE price target to $43.19 from $42.94, reflecting updated assumptions for slightly higher revenue growth and profit margins. These changes are set against a somewhat higher discount rate and largely unchanged future P/E expectations, while continuing to flag ongoing China related risks highlighted in recent research.
My long-term take on Nike: A global sports brand with steady growth potential but margin challenges to solve.
Hi - Nike: more than a sports brand, a long-term global platform As someone who goes to the gym regularly, plays football during the week and follows sport closely, I’ve always noticed how certain brands become part of everyday culture. Nike Inc stands out because it operates as more than just an apparel company - it’s a global sports brand built on performance, identity and long-term fan engagement.
NKE: Extended Timeline To US$3 EPS Target Will Support Multi Year Recovery
Narrative Update NIKE's analyst price targets have edged lower by about $1 as analysts factor in slightly higher discount rates and modest adjustments to long term margin and P/E assumptions, while still outlining a path to profitable growth despite recent target cuts and rating changes. Analyst Commentary Recent research updates on NIKE point to a more cautious tone on ratings and price targets, but there are still constructive threads that bullish analysts continue to highlight around profitability and valuation.NKE: Margin Pressures And Cost Cuts Will Restrain Upside Potential
Analysts have trimmed their price targets on NIKE, with the updated fair value estimate moving from about US$46.17 to US$42.94 as they factor in a higher discount rate, slightly lower profit margin assumptions, and a higher future P/E multiple, alongside recent target cuts from several research firms. Analyst Commentary Recent Street research has tilted more cautious on NIKE, with several bearish analysts trimming price targets and one downgrade to Hold.
Nike - A Fundamental and Historical Valuation
Business Overview Key Metrics Total: 7/17 +1 ✅ Projected Operating Margin: 13.65% +0 ⚠️ Projected 5-Year Revenue CAGR: 5.88% +1 ✅ Last 5-Year ROIC: 18.60% +1 ✅ Estimated Cost of Capital: 11.54% (less than ROIC) +1 ✅ Last 5-Year Shares Outstanding CAGR: -1.28% +1 ✅ Projected 5-Year EPS CAGR: 16.37% +0 ⚠️ Projected 5-Year Dividend CAGR: 9.13% +1 ✅ Moody's Rating: A2 +2 ✅✅ Morningstar Moat: Wide -1 ❌ Morningstar Uncertainty: High Nike runs with a solid operating margin above the ~10% mark showing it still has some competitive advantage over competitors even with the maturity of its business and a highly competitive industry. Despite currently having revenue growth below the economy growth rate, its projections point to a slightly higher than economy growth rate of ~5-6% over the next couple of years.NKE: Margin Expansion Will Follow Execution On Profitability And Brand Initiatives
Analysts have trimmed their fair value estimate for NIKE from US$83.30 to US$76.97, reflecting lower assumed future P/E multiples, even as they factor in slightly higher revenue growth and profit margins following recent price target cuts and rating changes across the Street. Analyst Commentary Recent Street commentary around NIKE reflects a split view, with some focusing on long term earnings power and others highlighting execution risks and a lengthened timeframe for hitting key milestones.Nike will leverage its dominant market position and brand recognition to drive future growth
Takeaway Based on the current analysis, Nike (NKE) appears overvalued at its current price of $65.90 relative to the intrinsic value suggested by our DCF of $46.62 and other valuation methods. Therefore, it is not recommend buying at this level.NKE: Turnaround Progress And Margin Improvements Will Support Multi Year Recovery
Analysts have trimmed their fair value estimate for Nike to about $110 from roughly $114, reflecting lower Street price targets in the mid-$80s range and updated models that factor in stable top-line expectations, modestly higher profit margins, and a slightly lower future P/E multiple. Analyst Commentary Recent Street commentary around Nike has centered on recalibrated price targets and updated earnings models, but the tone from bullish analysts still leans constructive on the company’s longer term setup.NKE: Margin Recovery And Cleaner Inventories Will Drive Multi Year Turnaround
Analysts have nudged our NIKE fair value estimate slightly higher to $114.33 from $112.79, reflecting modestly stronger confidence in the brand's multi year turnaround and margin recovery trajectory, amid a flurry of recent target hikes even as some firms trim near term price objectives. Analyst Commentary Recent Street research on Nike reflects a constructive shift in sentiment, with multiple firms nudging targets higher and upgrading ratings as the turnaround gains traction.NKE: Margin Expansion Will Follow Progress On Inventory And Order Book Recovery
Nike's analyst-driven fair value estimate was modestly reduced by $0.40 to $83.30. Analysts anticipate slightly higher discount rates and margin pressures, despite ongoing evidence of progress in the company's turnaround strategy.NIKE's (NYSE:NKE) Upcoming Dividend Will Be Larger Than Last Year's
Nov 25
NKE: Margin Recovery And Channel Inventory Progress Will Drive Upside Momentum
NIKE’s analyst price target saw a modest increase, rising by approximately $0.43 to $83.70. Analysts noted improving inventory trends and better-than-expected margin recovery, while acknowledging ongoing macro and tariff headwinds.NKE: Upcoming Product Refresh and Channel Cleanup Will Drive Performance Recovery
NIKE's analyst price target has been adjusted down to $85 from $90. Analysts anticipate broadly stable revenues but note pressure on gross margins and earnings due to elevated SG&A costs and incremental tariff headwinds.Product Portfolio Transition And Digital Cleanup Will Create New Opportunities
NIKE's updated analyst price target has increased modestly by approximately $1 to $83. Analysts point to stable revenue growth, gradual margin recovery, and improved inventory positioning, despite ongoing concerns regarding tariffs and selective product refreshes.Product Portfolio Transition And Digital Cleanup Will Create New Opportunities
Nike's fair value estimate has been raised by analysts from $79.76 to $82.25 per share. This change reflects increased confidence in the company's turnaround progress, stronger revenue growth, and improving profit margins.Product Portfolio Transition And Digital Cleanup Will Create New Opportunities
Analysts have modestly raised their price target for NIKE to $79.76, reflecting improved sales and margin prospects—especially from cleaner U.S. channels, strong demand for key franchises, and better inventory management—though ongoing China, tariff, and macro risks temper the near-term outlook. Analyst Commentary Bullish analysts highlight improving sales and margins, citing accelerated inventory normalization, cleaner U.S. channels, rising holiday order books, and renewed retailer enthusiasm, particularly for Air Force One and Jordan Retro.Product Portfolio Transition And Digital Cleanup Will Create New Opportunities
Analysts have modestly raised NIKE's price target, citing early signs of sales and margin stabilization as inventories normalize, stronger U.S. product momentum, improving wholesale relationships, and innovation tailwinds, though persisting macro and China-related risks temper the outlook; the consensus target increased slightly to $78.91. Analyst Commentary Bullish analysts cite evidence of sales and margin inflection as near-term inventories normalize, with particular strength returning in core U.S. products like Air Force One and Jordan Retro.There's Reason For Concern Over NIKE, Inc.'s (NYSE:NKE) Massive 25% Price Jump
Jul 26
Here's What Analysts Are Forecasting For NIKE, Inc. (NYSE:NKE) After Its Full-Year Results
Jun 30A conservative outlook sees Nike's stock rolling towards a $100 mark within the next couple years
With pretty conservative estimates I am seeing Nike hitting at least $100 roughly in 3 years. However this is with a revenue growth of 2%. I believe that leadership can help get that number closer toNKE vs DESK and SKX
This analysis compares three companies: DESK, SKX, and NKE, using key financial ratios across liquidity, solvency, efficiency, profitability, and valuation.Liquidity: DESK shows strong short-term finaNIKE Has The Potential To Be One Of The Great Large-Cap Consumer Turnarounds
Apr 25Why Nike's Bruised Stock Might Be A Long-Term Winner
Apr 19Nike: It May Seem Like It, But The Drawdown Isn't Over, Tariffs Add Fuel To The Fire
Apr 03Nike: Investors Shouldn't Bet On A Rebound Anytime Soon
Mar 24Nike's Direct-to-Consumer Focus Will Drive Future Growth
✅ Global Sports & Athleisure Boom – Increasing consumer interest in fitness, sports, and casual wear.Nike Earnings Preview: Inventory Liquidation Could Last Through May '25 Quarter
Mar 17Nike: New CEO, Same Old Problems
Mar 11Nike: Why I'm Turning Cautiously Optimistic (Rating Upgrade)
Feb 24Nike: Turnaround Might Be Uncertain
Jan 13
Narrative update from Goran Damchevski
Nike posted Q2 revenues of $12.4B, down 8% YoY. TTM revenues add up to $48.9B, down 5% YoY. This is in-line with my estimates for a slump in growth lasting through 2025. I expect that the pressure froNike Stock: Why Investors Should Still 'Just Do It' (Rating Upgrade)
Dec 20Nike: Just Buy It
Dec 11Nike: When Will This Be Investable Again? (Technical Analysis)
Dec 03Nike: Navigating Near-Term Challenges With Potential Upside
Nov 11Shareholder Returns
| NKE | US Luxury | US Market | |
|---|---|---|---|
| 7D | -1.6% | -2.4% | 0.9% |
| 1Y | -22.6% | -2.7% | 28.2% |
Return vs Industry: NKE underperformed the US Luxury industry which returned -2.7% over the past year.
Return vs Market: NKE underperformed the US Market which returned 28.2% over the past year.
Price Volatility
| NKE volatility | |
|---|---|
| NKE Average Weekly Movement | 5.8% |
| Luxury Industry Average Movement | 6.7% |
| Market Average Movement | 7.1% |
| 10% most volatile stocks in US Market | 16.2% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: NKE has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: NKE's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1964 | 77,800 | Elliott Hill | www.nike.com |
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos.
NIKE, Inc. Fundamentals Summary
| NKE fundamental statistics | |
|---|---|
| Market cap | US$65.75b |
| Earnings (TTM) | US$2.25b |
| Revenue (TTM) | US$46.52b |
29.2x
P/E Ratio1.4x
P/S RatioIs NKE overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| NKE income statement (TTM) | |
|---|---|
| Revenue | US$46.52b |
| Cost of Revenue | US$27.49b |
| Gross Profit | US$19.04b |
| Other Expenses | US$16.79b |
| Earnings | US$2.25b |
Last Reported Earnings
Feb 28, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.52 |
| Gross Margin | 40.92% |
| Net Profit Margin | 4.84% |
| Debt/Equity Ratio | 57.0% |
How did NKE perform over the long term?
See historical performance and comparisonDividends
3.7%
Current Dividend Yield106%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/04 10:14 |
| End of Day Share Price | 2026/05/01 00:00 |
| Earnings | 2026/02/28 |
| Annual Earnings | 2025/05/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
NIKE, Inc. is covered by 65 analysts. 35 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| David Heasman | Accountability Research Corporation |
| John Staszak | Argus Research Company |
| Jonathan Komp | Baird |