NIKE Management
Management criteria checks 1/4
NIKE's CEO is Elliott Hill, appointed in Oct 2024, has a tenure of 1.75 years. total yearly compensation is $36.34M, comprised of 4.1% salary and 95.9% bonuses, including company stock and options. directly owns 0.004% of the company’s shares, worth $2.23M. The average tenure of the management team and the board of directors is 1.8 years and 8 years respectively.
Key information
Elliott Hill
Chief executive officer
US$36.3m
Total compensation
| CEO salary percentage | 4.13% |
| CEO tenure | 1.8yrs |
| CEO ownership | 0.004% |
| Management average tenure | 1.8yrs |
| Board average tenure | 8yrs |
Recent management updates
Recent updates
Narrative Update • Jul 20
NKE: Margin Recovery And Sport-Led Offense Will Support Turnaround Resilience
Nike's updated analyst price target of $51.12, down from $60.49, reflects a broad reset in expectations as analysts factor in softer revenue growth, lower profit margins, and a higher assumed P/E multiple following a wave of reduced targets across the Street. Analyst Commentary Analysts covering Nike are broadly resetting expectations after recent earnings and guidance updates, with most firms trimming price targets and reassessing the timing of any turnaround in growth, margins, and cash flow.Seeking Alpha • Jul 13
Nike: Iconic Brand But Wouldn't Touch It With A 10-Foot Pole Right Now
Summary Nike remains a hold as persistent margin pressure and tepid revenue growth offset its iconic brand and near-4% dividend yield. NKE's recent double-beat earnings were inflated by a $986M one-time tariff refund; underlying EPS and margins declined, raising concerns about sustainable profitability. North America showed resilience, but declines in EMEA, APLA, and Greater China, plus flat FY'27 revenue guidance, limit near-term upside potential. Dividend safety is questionable as free cash flow likely fell short of payouts, and meaningful capital appreciation appears at least a year away. Read the full article on Seeking Alpha
Narrative Update • Jul 06
NKE: Extended China Weakness And Slow Turnaround Will Continue To Restrain Shares
Nike's Analyst Price Target is now set at $25.83, up from $23.70, as analysts factor in weaker revenue growth and profit margins but a higher assumed future P/E multiple supported by mixed Street research that highlights slower sales progress alongside margin-focused turnaround efforts. Analyst Commentary Recent Street research on Nike points to a cautious tone, with many bearish analysts cutting price targets and questioning the pace of the company’s turnaround, even as they recognize ongoing efforts to protect margins and improve cash flow.
Narrative Update • Jun 30
Updated with FY2026
Updated with the most recent 10-K.Narrative Update • Jun 22
NKE: Slower Turnaround And China Weakness Will Cap Share Upside
Nike's updated narrative reflects a lower fair value estimate, down from about $25.51 to $23.70, as analysts trim price targets and factor in slower turnaround progress, cautious P/E expectations, and mixed signals from recent research highlighting both ongoing clean up efforts and only incremental signs of momentum around events such as the World Cup and football product showcases. Analyst Commentary Recent research on Nike points to a more cautious tone, with several bearish analysts revisiting their assumptions on the turnaround pace, valuation, and near term growth outlook.Analysis Article • Jun 18
Nike (NKE) Stock Could Be 3% Overvalued As Its Reset Tests Fair Value
Nike (NKE) is in the middle of a broad reset, shifting from a heavy direct-to-consumer focus toward a more balanced model that leans on wholesale partners, retail refreshes, and marquee events such as the World Cup. See our latest analysis for NIKE. Nike stock has faced heavy selling pressure, with the share price down 30.17% year to date and the 5 year total shareholder return down 63.94%, even as management focuses on running, football and World Cup campaigns to reset the brand and rebuild...Narrative Update • Jun 05
NKE: Product Reset And China Recovery Will Support Future Earnings Resilience
Analysts have cut their price target for Nike from $74.97 to $60.49, reflecting a reset in revenue growth assumptions and the stock's removal from some high conviction lists, while they also acknowledge slightly better margin expectations and a lower assumed future P/E of about 22.6x. Analyst Commentary Recent research on Nike clusters around two clear themes.Narrative Update • May 15
NKE: China Weakness And Restructuring Fears Will Continue To Cap Share Upside
NIKE's updated analyst price target has shifted lower by about $1.38 to roughly $25.51. This reflects a wave of recent target cuts and downgrades as analysts factor in slower expected revenue trends, a modestly lower future P/E, and ongoing concerns around the pace of the company’s turnaround.Narrative Update • Apr 28
NKE: China Execution And Restructuring Risks Will Limit Future Share Upside
Analysts have trimmed their price targets on NIKE, contributing to a fair value update from $27.83 to $26.89 as they weigh slower expected revenue growth, slightly better profit margins, and a lower future P/E, alongside mixed recent research that includes both downgrades and some pockets of product strength such as high demand for Kobe launches. Analyst Commentary Recent research on NIKE has leaned cautious, with many bearish analysts cutting price targets and issuing downgrades as they reassess the balance between product momentum and execution risks.Narrative Update • Apr 14
NKE: China Execution And Restructuring Uncertainty Will Restrain Future Upside
Nike's updated analyst price target has been cut from about $43 to roughly $28, as analysts factor in weaker revenue expectations, slightly softer margins, and a lower future P/E following a wave of target reductions and downgrades across the Street. Analyst Commentary Recent Street research on Nike has shifted more cautious, with a cluster of downgrades and price target cuts concentrated over a short period.Narrative Update • Mar 30
NKE: Product Reset And China Recovery Will Support Future Margin Resilience
Analysts have nudged the NIKE price target slightly lower, trimming fair value by about $1.45 to reflect a modestly reduced future P/E assumption, while still incorporating expectations of steady revenue and profit margins. Analyst Commentary Bullish Takeaways Bullish analysts point to progress in inventory management, operational resets, and efforts to support brand health and margin stabilization as key supports for the current valuation framework.Narrative Update • Mar 16
NKE: Product Reset And China Sentiment Will Support Future Margin Expansion
Analysts have lowered their price expectations for NIKE, with the updated fair value implying a move of roughly $0.55 lower per share. This reflects a balance between slower assumed revenue growth and a higher discount rate on one hand, and steady margin expectations and continued confidence in a product led recovery on the other.Narrative Update • Mar 02
NKE: China Weakness And Restructuring Fears Will Limit Future Upside
Analysts have made a modest upward adjustment to their NIKE price target to $43.19 from $42.94, reflecting updated assumptions for slightly higher revenue growth and profit margins. These changes are set against a somewhat higher discount rate and largely unchanged future P/E expectations, while continuing to flag ongoing China related risks highlighted in recent research.
New Narrative • Feb 24
My long-term take on Nike: A global sports brand with steady growth potential but margin challenges to solve.
Hi - Nike: more than a sports brand, a long-term global platform As someone who goes to the gym regularly, plays football during the week and follows sport closely, I’ve always noticed how certain brands become part of everyday culture. Nike Inc stands out because it operates as more than just an apparel company - it’s a global sports brand built on performance, identity and long-term fan engagement.
Narrative Update • Feb 16
NKE: Extended Timeline To US$3 EPS Target Will Support Multi Year Recovery
Narrative Update NIKE's analyst price targets have edged lower by about $1 as analysts factor in slightly higher discount rates and modest adjustments to long term margin and P/E assumptions, while still outlining a path to profitable growth despite recent target cuts and rating changes. Analyst Commentary Recent research updates on NIKE point to a more cautious tone on ratings and price targets, but there are still constructive threads that bullish analysts continue to highlight around profitability and valuation.Narrative Update • Feb 02
NKE: Margin Pressures And Cost Cuts Will Restrain Upside Potential
Analysts have trimmed their price targets on NIKE, with the updated fair value estimate moving from about US$46.17 to US$42.94 as they factor in a higher discount rate, slightly lower profit margin assumptions, and a higher future P/E multiple, alongside recent target cuts from several research firms. Analyst Commentary Recent Street research has tilted more cautious on NIKE, with several bearish analysts trimming price targets and one downgrade to Hold.New Narrative • Jan 23
Nike - A Fundamental and Historical Valuation
Business Overview Key Metrics Total: 7/17 +1 ✅ Projected Operating Margin: 13.65% +0 ⚠️ Projected 5-Year Revenue CAGR: 5.88% +1 ✅ Last 5-Year ROIC: 18.60% +1 ✅ Estimated Cost of Capital: 11.54% (less than ROIC) +1 ✅ Last 5-Year Shares Outstanding CAGR: -1.28% +1 ✅ Projected 5-Year EPS CAGR: 16.37% +0 ⚠️ Projected 5-Year Dividend CAGR: 9.13% +1 ✅ Moody's Rating: A2 +2 ✅✅ Morningstar Moat: Wide -1 ❌ Morningstar Uncertainty: High Nike runs with a solid operating margin above the ~10% mark showing it still has some competitive advantage over competitors even with the maturity of its business and a highly competitive industry. Despite currently having revenue growth below the economy growth rate, its projections point to a slightly higher than economy growth rate of ~5-6% over the next couple of years.Narrative Update • Jan 19
NKE: Margin Expansion Will Follow Execution On Profitability And Brand Initiatives
Analysts have trimmed their fair value estimate for NIKE from US$83.30 to US$76.97, reflecting lower assumed future P/E multiples, even as they factor in slightly higher revenue growth and profit margins following recent price target cuts and rating changes across the Street. Analyst Commentary Recent Street commentary around NIKE reflects a split view, with some focusing on long term earnings power and others highlighting execution risks and a lengthened timeframe for hitting key milestones.Narrative Update • Jan 10
Nike will leverage its dominant market position and brand recognition to drive future growth
Takeaway Based on the current analysis, Nike (NKE) appears overvalued at its current price of $65.90 relative to the intrinsic value suggested by our DCF of $46.62 and other valuation methods. Therefore, it is not recommend buying at this level.Narrative Update • Jan 05
NKE: Turnaround Progress And Margin Improvements Will Support Multi Year Recovery
Analysts have trimmed their fair value estimate for Nike to about $110 from roughly $114, reflecting lower Street price targets in the mid-$80s range and updated models that factor in stable top-line expectations, modestly higher profit margins, and a slightly lower future P/E multiple. Analyst Commentary Recent Street commentary around Nike has centered on recalibrated price targets and updated earnings models, but the tone from bullish analysts still leans constructive on the company’s longer term setup.Narrative Update • Dec 15
NKE: Margin Recovery And Cleaner Inventories Will Drive Multi Year Turnaround
Analysts have nudged our NIKE fair value estimate slightly higher to $114.33 from $112.79, reflecting modestly stronger confidence in the brand's multi year turnaround and margin recovery trajectory, amid a flurry of recent target hikes even as some firms trim near term price objectives. Analyst Commentary Recent Street research on Nike reflects a constructive shift in sentiment, with multiple firms nudging targets higher and upgrading ratings as the turnaround gains traction.Narrative Update • Nov 29
NKE: Margin Expansion Will Follow Progress On Inventory And Order Book Recovery
Nike's analyst-driven fair value estimate was modestly reduced by $0.40 to $83.30. Analysts anticipate slightly higher discount rates and margin pressures, despite ongoing evidence of progress in the company's turnaround strategy.Analysis Article • Nov 25
NIKE's (NYSE:NKE) Upcoming Dividend Will Be Larger Than Last Year's
NIKE, Inc. ( NYSE:NKE ) will increase its dividend on the 2nd of January to $0.41, which is 2.5% higher than last...Narrative Update • Nov 15
NKE: Margin Recovery And Channel Inventory Progress Will Drive Upside Momentum
NIKE’s analyst price target saw a modest increase, rising by approximately $0.43 to $83.70. Analysts noted improving inventory trends and better-than-expected margin recovery, while acknowledging ongoing macro and tariff headwinds.Narrative Update • Nov 01
NKE: Upcoming Product Refresh and Channel Cleanup Will Drive Performance Recovery
NIKE's analyst price target has been adjusted down to $85 from $90. Analysts anticipate broadly stable revenues but note pressure on gross margins and earnings due to elevated SG&A costs and incremental tariff headwinds.Narrative Update • Oct 17
Product Portfolio Transition And Digital Cleanup Will Create New Opportunities
NIKE's updated analyst price target has increased modestly by approximately $1 to $83. Analysts point to stable revenue growth, gradual margin recovery, and improved inventory positioning, despite ongoing concerns regarding tariffs and selective product refreshes.Narrative Update • Oct 03
Product Portfolio Transition And Digital Cleanup Will Create New Opportunities
Nike's fair value estimate has been raised by analysts from $79.76 to $82.25 per share. This change reflects increased confidence in the company's turnaround progress, stronger revenue growth, and improving profit margins.Narrative Update • Sep 17
Product Portfolio Transition And Digital Cleanup Will Create New Opportunities
Analysts have modestly raised their price target for NIKE to $79.76, reflecting improved sales and margin prospects—especially from cleaner U.S. channels, strong demand for key franchises, and better inventory management—though ongoing China, tariff, and macro risks temper the near-term outlook. Analyst Commentary Bullish analysts highlight improving sales and margins, citing accelerated inventory normalization, cleaner U.S. channels, rising holiday order books, and renewed retailer enthusiasm, particularly for Air Force One and Jordan Retro.Narrative Update • Aug 28
Product Portfolio Transition And Digital Cleanup Will Create New Opportunities
Analysts have modestly raised NIKE's price target, citing early signs of sales and margin stabilization as inventories normalize, stronger U.S. product momentum, improving wholesale relationships, and innovation tailwinds, though persisting macro and China-related risks temper the outlook; the consensus target increased slightly to $78.91. Analyst Commentary Bullish analysts cite evidence of sales and margin inflection as near-term inventories normalize, with particular strength returning in core U.S. products like Air Force One and Jordan Retro.New Narrative • Jun 27
A conservative outlook sees Nike's stock rolling towards a $100 mark within the next couple years
With pretty conservative estimates I am seeing Nike hitting at least $100 roughly in 3 years. However this is with a revenue growth of 2%. I believe that leadership can help get that number closer toNew Narrative • Jun 23
NKE vs DESK and SKX
This analysis compares three companies: DESK, SKX, and NKE, using key financial ratios across liquidity, solvency, efficiency, profitability, and valuation.Liquidity: DESK shows strong short-term finaSeeking Alpha • Apr 25
NIKE Has The Potential To Be One Of The Great Large-Cap Consumer Turnarounds
Summary Nike's past underperformance stemmed from strategic missteps by the prior CEO, including overemphasis on direct-to-consumer sales and organizational restructuring. Elliott Hill, a seasoned Nike veteran, rejoined as CEO to reinvigorate culture, innovation, and wholesale relationships, aiming for a turnaround. Near-term investments in inventory cleanup, marketing, and retailer incentives are expected to depress margins but drive long-term financial performance. Converted Nike common equity to deep in-the-money call options, maintaining upside exposure while unlocking capital for new investments during the turnaround. Read the full article on Seeking AlphaSeeking Alpha • Apr 19
Why Nike's Bruised Stock Might Be A Long-Term Winner
Summary Nike's stock has dropped significantly, but its strong brand power and profitability, with a PE ratio of 18, suggest a potential value investment. Director Robert Swan's recent $500,000 share purchase indicates insider confidence, while Nike's 44% gross margin and 20% ROIC highlight continued shareholder value creation. Despite tariff challenges and inventory issues, Nike's strategic "Win Now" plan and substantial cash reserves position it well for long-term growth and stability. With a 2.8% dividend yield and consistent revenue growth, Nike remains a high-quality business offering a compelling entry point for patient investors. Read the full article on Seeking AlphaSeeking Alpha • Apr 03
Nike: It May Seem Like It, But The Drawdown Isn't Over, Tariffs Add Fuel To The Fire
Summary Nike, Inc.'s recent drawdown is the second-largest since its IPO, driven by market share loss, financial struggles, and higher costs. Despite a significant share price drop, Nike's current valuation remains higher than during past severe drawdowns in 1984 and 2000. Nike's forward P/E ratio is 35.8x, well above its historical average and indicating insufficient valuation compression given current challenges. Revenue and earnings were in a better state during past drawdowns, suggesting more downside risk for NKE stock. The newly announced tariffs against Vietnam, Indonesia, and China are endangering Nike's supply chain. Read the full article on Seeking AlphaCEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| May 31 2026 | US$36m | US$2m | US$3b |
| Feb 28 2026 | n/a | n/a | US$2b |
| Nov 30 2025 | n/a | n/a | US$3b |
| Aug 31 2025 | n/a | n/a | US$3b |
| May 31 2025 | US$26m | US$952k | US$3b |
| Feb 28 2025 | n/a | n/a | US$5b |
| Nov 30 2024 | n/a | n/a | US$5b |
| Aug 31 2024 | n/a | n/a | US$5b |
| May 31 2024 | n/a | n/a | US$6b |
| Feb 29 2024 | n/a | n/a | US$5b |
| Nov 30 2023 | n/a | n/a | US$5b |
| Aug 31 2023 | n/a | n/a | US$5b |
| May 31 2023 | n/a | n/a | US$5b |
| Feb 28 2023 | n/a | n/a | US$5b |
| Nov 30 2022 | n/a | n/a | US$6b |
| Aug 31 2022 | n/a | n/a | US$6b |
| May 31 2022 | n/a | n/a | US$6b |
| Feb 28 2022 | n/a | n/a | US$6b |
| Nov 30 2021 | n/a | n/a | US$6b |
| Aug 31 2021 | n/a | n/a | US$6b |
| May 31 2021 | n/a | n/a | US$6b |
| Feb 28 2021 | n/a | n/a | US$3b |
| Nov 30 2020 | n/a | n/a | US$3b |
| Aug 31 2020 | n/a | n/a | US$3b |
| May 31 2020 | US$7m | US$1m | US$3b |
Compensation vs Market: Elliott's total compensation ($USD36.34M) is above average for companies of similar size in the US market ($USD14.63M).
Compensation vs Earnings: Elliott's compensation has increased by more than 20% whilst company earnings have fallen more than 20% in the past year.
CEO
Elliott Hill (62 yo)
1.8yrs
Tenure
US$36,340,876
Compensation
Mr. Elliott J. Hill serves as Chief Executive Officer at NIKE, Inc. from October 14, 2024 and serves as its Director since October 2024 and serves as its President since October 14, 2024. He had been an In...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairman | 20.5yrs | no data | 0.045% $ 28.1m | |
| CEO, President & Director | 1.8yrs | US$36.34m | 0.0036% $ 2.2m | |
| Executive VP & CFO | 6.3yrs | US$15.17m | 0.00074% $ 464.3k | |
| Executive VP & COO | less than a year | US$11.51m | 0.0016% $ 991.2k | |
| EVP & Chief Legal Officer | 1.8yrs | US$12.01m | 0.0026% $ 1.6m | |
| Executive VP and Chief Human Resources & People Officer | 1.5yrs | US$11.97m | 0.0023% $ 1.4m | |
| Co-Founder & Chairman Emeritus | no data | US$3.46m | 17.7% $ 11.1b | |
| VP of Controlling & Principal Accounting Officer | 3.8yrs | no data | 0.00029% $ 181.9k | |
| Executive VP & Chief Communications Officer | 1yr | no data | no data | |
| Executive VP & Chief Marketing Officer | 2.5yrs | no data | no data | |
| Chief Growth Initiatives Officer | 1.2yrs | US$1.28m | no data | |
| Chairman of Jordan Brand's Advisory Board | no data | no data | no data |
1.8yrs
Average Tenure
66yo
Average Age
Experienced Management: NKE's management team is not considered experienced ( 1.8 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairman | 20.5yrs | no data | 0.045% $ 28.1m | |
| CEO, President & Director | 1.8yrs | US$36.34m | 0.0036% $ 2.2m | |
| Co-Founder & Chairman Emeritus | 10.1yrs | US$3.46m | 17.7% $ 11.1b | |
| Lead Independent Director | 20.7yrs | US$377.76k | 0.0088% $ 5.5m | |
| Independent Director | 3.8yrs | US$347.76k | 0.0037% $ 2.4m | |
| Independent Director | 12.3yrs | US$337.76k | 0.0022% $ 1.4m | |
| Independent Director | 7.7yrs | US$292.76k | 0.0028% $ 1.7m | |
| Independent Director | 3.1yrs | US$317.76k | 0.00059% $ 370.1k | |
| Director | 11.1yrs | US$292.76k | 2.31% $ 1.4b | |
| Independent Director | 8.4yrs | US$297.76k | 0.00075% $ 470.5k | |
| Independent Director | 6.7yrs | US$312.76k | 0.00092% $ 577.2k | |
| Independent Director | 3.8yrs | US$292.76k | 0.00060% $ 376.4k |
8.0yrs
Average Tenure
60.5yo
Average Age
Experienced Board: NKE's board of directors are considered experienced (8 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/31 09:28 |
| End of Day Share Price | 2026/07/31 00:00 |
| Earnings | 2026/05/31 |
| Annual Earnings | 2026/05/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
NIKE, Inc. is covered by 63 analysts. 37 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| David Heasman | Accountability Research Corporation |
| John Staszak | Argus Research Company |
| Jonathan Komp | Baird |