NIKE Valuation

Is NKE undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of NKE when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: NKE ($73.36) is trading above our estimate of fair value ($67.79)

Significantly Below Fair Value: NKE is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for NKE?

Key metric: As NKE is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for NKE. This is calculated by dividing NKE's market cap by their current earnings.
What is NKE's PE Ratio?
PE Ratio20.6x
EarningsUS$5.30b
Market CapUS$110.01b

Price to Earnings Ratio vs Peers

How does NKE's PE Ratio compare to its peers?

The above table shows the PE ratio for NKE vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average60x
DECK Deckers Outdoor
30.6x8.7%US$26.8b
SKX Skechers U.S.A
14.4x12.3%US$9.2b
ONON On Holding
120.8x29.7%US$17.1b
BIRK Birkenstock Holding
74.3x49.3%US$8.8b
NKE NIKE
20.6x3.2%US$110.0b

Price-To-Earnings vs Peers: NKE is good value based on its Price-To-Earnings Ratio (20.6x) compared to the peer average (60x).


Price to Earnings Ratio vs Industry

How does NKE's PE Ratio compare vs other companies in the US Luxury Industry?

2 CompaniesPrice / EarningsEstimated GrowthMarket Cap
JXJT JX Luxventure
2.5xn/aUS$7.88m
DLAP.Q Delta Apparel
n/an/aUS$7.00
No more companies available in this PE range
NKE 20.6xIndustry Avg. 17.6xNo. of Companies6PE01224364860+
2 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: NKE is expensive based on its Price-To-Earnings Ratio (20.6x) compared to the US Luxury industry average (17.6x).


Price to Earnings Ratio vs Fair Ratio

What is NKE's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

NKE PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio20.6x
Fair PE Ratio20.6x

Price-To-Earnings vs Fair Ratio: NKE is good value based on its Price-To-Earnings Ratio (20.6x) compared to the estimated Fair Price-To-Earnings Ratio (20.6x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst NKE forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$73.36
US$91.46
+24.7%
15.0%US$120.00US$57.00n/a34
Nov ’25US$78.06
US$91.64
+17.4%
14.7%US$120.00US$57.00n/a34
Oct ’25US$89.13
US$92.64
+3.9%
15.9%US$124.00US$57.00n/a34
Sep ’25US$83.32
US$91.73
+10.1%
16.2%US$124.00US$60.00n/a34
Aug ’25US$73.85
US$91.51
+23.9%
17.0%US$124.00US$60.00n/a33
Jul ’25US$76.83
US$96.13
+25.1%
17.0%US$129.00US$60.00n/a33
Jun ’25US$95.05
US$111.25
+17.0%
12.4%US$130.00US$75.00n/a34
May ’25US$90.34
US$112.20
+24.2%
12.8%US$137.46US$75.00n/a35
Apr ’25US$92.56
US$113.74
+22.9%
12.4%US$137.46US$75.00n/a37
Mar ’25US$101.88
US$122.55
+20.3%
11.2%US$142.00US$88.00n/a37
Feb ’25US$101.76
US$123.50
+21.4%
11.5%US$150.00US$88.00n/a37
Jan ’25US$108.57
US$123.70
+13.9%
11.7%US$150.00US$88.00n/a36
Dec ’24US$113.48
US$120.93
+6.6%
13.0%US$150.00US$88.00n/a35
Nov ’24US$100.88
US$121.07
+20.0%
13.2%US$150.00US$88.00US$78.0633
Oct ’24US$95.62
US$123.44
+29.1%
13.2%US$150.00US$88.00US$89.1333
Sep ’24US$102.36
US$128.54
+25.6%
11.6%US$151.87US$92.00US$83.3233
Aug ’24US$109.40
US$128.78
+17.7%
11.7%US$151.87US$92.00US$73.8533
Jul ’24US$110.37
US$130.03
+17.8%
11.2%US$151.87US$95.00US$76.8334
Jun ’24US$103.63
US$136.03
+31.3%
11.6%US$160.00US$95.00US$95.0533
May ’24US$127.92
US$135.19
+5.7%
11.4%US$160.00US$98.00US$90.3433
Apr ’24US$122.64
US$134.40
+9.6%
11.8%US$160.00US$98.00US$92.5633
Mar ’24US$118.58
US$131.04
+10.5%
13.9%US$185.00US$85.00US$101.8834
Feb ’24US$129.50
US$130.16
+0.5%
13.6%US$185.00US$85.00US$101.7634
Jan ’24US$117.01
US$126.27
+7.9%
13.3%US$185.00US$85.00US$108.5734
Dec ’23US$111.11
US$110.07
-0.9%
19.5%US$185.00US$77.00US$113.4833
Nov ’23US$93.77
US$109.98
+17.3%
19.8%US$185.00US$77.00US$100.8832

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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