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Can Apple’s AI Push Stay Profitable As Memory Costs Climb? A Fresh Look At (AAPL)
Earlier this week, Apple used WWDC 2026 to unveil an overhauled Siri AI, expanded “Apple Intelligence” features across its platforms, and new developer tools such as Xcode 27 and Core AI that deepen AI integration while emphasizing on-device processing and privacy.
At the same time, management highlighted sharply rising memory chip costs as a new margin headwind, raising questions about how aggressively Apple can scale these AI capabilities across its device base without pressuring...