NasdaqGS:ROKUEntertainment
Should Roku’s Expanded Nielsen Data-Sharing Deal Require Action From Roku (ROKU) Investors?
Nielsen and Roku recently expanded their long-term partnership, with Nielsen incorporating Roku’s large-scale TV viewing data into its advanced campaign measurement and ratings solutions, while Roku gains access to Nielsen’s Streaming Platform Ratings as The Roku Channel grows into the second-largest ad-supported streaming app by TV viewing time share.
This deeper data-sharing arrangement strengthens Roku’s role in the connected TV ad ecosystem by tying its audience insights more tightly to...