NYSE:DISEntertainment
Disney (DIS) Brings Kraft Heinz Into Its Parks And Cruises In Multi Year Deal
Walt Disney (NYSE:DIS) has entered a multi-year alliance with Kraft Heinz that combines foodservice exclusivity, character licensing, and co-marketing.
The agreement covers Disney’s North American theme parks, resorts, cruise lines, and media properties across its Experiences segment.
Kraft Heinz is set to receive exclusive rights in selected food categories within Disney venues, alongside expanded character branding on products.
The partnership is expected to influence guest food offerings,...