NYSE:HOGAuto
Should Harley-Davidson’s “Back to the Bricks” Strategy and New Models Shift the Narrative for HOG Investors?
In early June 2026, Harley-Davidson participated in the Baird Global Consumer, Technology & Services Conference, where CEO Artie Starrs and Investor Relations leadership discussed recent 8% global motorcycle retail sales growth, a new “Back to the Bricks” plan, and upcoming model launches like the 2026 Sprint and the 2027 return of the Sportster.
These updates, alongside board changes and renewed criticism from anti-DEI activists, highlight how Harley-Davidson’s refreshed strategy and...