NYSE:RAMPSoftware
LiveRamp Holdings (RAMP) Adds Meta Campaigns To Cross Media Measurement
LiveRamp Holdings (NYSE:RAMP) expanded its Cross-Media Intelligence solution to integrate Meta campaign data, giving marketers a unified view across more channels.
The update adds Meta campaigns into LiveRamp's existing cross media measurement platform so brands can assess performance in one place.
Marketers gain a single environment to compare results across participating media partners, which may help reduce fragmented reporting and duplicated measurement efforts.
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