Baozun (BZUN) Panoramica del titolo
Baozun Inc., attraverso le sue consociate, è impegnata nella fornitura di soluzioni di e-commerce end-to-end nella Repubblica Popolare Cinese. Maggiori dettagli
| Punteggio fiocco di neve | |
|---|---|
| Valutazione | 5/6 |
| Crescita futura | 3/6 |
| Prestazioni passate | 0/6 |
| Salute finanziaria | 6/6 |
| Dividendi | 0/6 |
Premi
Analisi del rischio
Non sono stati rilevati rischi per BZUN dai nostri controlli di rischio.
BZUN Community Fair Values
Create NarrativeSee what 8 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Concorrenti di Baozun Inc.
Storia dei prezzi e prestazioni
| Prezzi storici delle azioni | |
|---|---|
| Prezzo attuale dell'azione | US$2.77 |
| Massimo di 52 settimane | US$4.88 |
| Minimo di 52 settimane | US$2.07 |
| Beta | 0.51 |
| Variazione di 1 mese | 6.95% |
| Variazione a 3 mesi | 18.38% |
| Variazione di 1 anno | 10.36% |
| Variazione a 3 anni | -30.58% |
| Variazione a 5 anni | -91.97% |
| Variazione dall'IPO | -73.47% |
Notizie e aggiornamenti recenti
Aggiornamento della narrazione • Jun 26
BZUN: Higher Expected Profitability Will Support Future Market Repricing Potential
Analysts have reduced their price target for Baozun to about $6.09 from roughly $6.93, citing slightly higher assumed discount rates, more measured revenue growth expectations, a modestly better profit margin outlook, and a lower future P/E multiple in their updated models. What’s in the News for Baozun Baozun has scheduled a board meeting for May 20, 2026, to consider approving unaudited financial results for the first quarter ended March 31, 2026.Seeking Alpha • Jun 11
Baozun: Positive Read-Throughs From Insider Trades
Summary I maintain a 'Buy' rating for Baozun Inc., as recent insider buying sends a clear signal about management’s confidence in the company. Baozun's outlook is favorable, considering the high-margin BBM division's strong growth, the BEC unit's profitability turnaround, and AI-driven cost efficiencies. BZUN trades at undemanding forward P/S and P/E multiples of 0.10x and 5.2x, respectively. Read the full article on Seeking AlphaRecent updates
Aggiornamento della narrazione • Jun 26
BZUN: Higher Expected Profitability Will Support Future Market Repricing Potential
Analysts have reduced their price target for Baozun to about $6.09 from roughly $6.93, citing slightly higher assumed discount rates, more measured revenue growth expectations, a modestly better profit margin outlook, and a lower future P/E multiple in their updated models. What’s in the News for Baozun Baozun has scheduled a board meeting for May 20, 2026, to consider approving unaudited financial results for the first quarter ended March 31, 2026.Seeking Alpha • Jun 11
Baozun: Positive Read-Throughs From Insider Trades
Summary I maintain a 'Buy' rating for Baozun Inc., as recent insider buying sends a clear signal about management’s confidence in the company. Baozun's outlook is favorable, considering the high-margin BBM division's strong growth, the BEC unit's profitability turnaround, and AI-driven cost efficiencies. BZUN trades at undemanding forward P/S and P/E multiples of 0.10x and 5.2x, respectively. Read the full article on Seeking AlphaAggiornamento della narrazione • Apr 08
BZUN: Higher Modeled Profitability Will Support Future Repricing Potential
Analysts have raised their price target for Baozun by about $0.02, reflecting updated views that include higher modeled revenue growth, a slightly stronger profit margin, and a lower assumed future P/E multiple. Analyst Commentary Bullish analysts interpreting the latest price target adjustment for Baozun highlight the updated assumptions as a sign of confidence in the company’s ability to balance growth, profitability, and valuation discipline.Aggiornamento della narrazione • Mar 25
BZUN: Consistent Execution On Profitability Will Support Future Repricing Potential
Analysts have trimmed their Baozun price target to $6.91. This reflects slightly adjusted assumptions for revenue growth, profit margins and future P/E multiples in their updated models.Aggiornamento della narrazione • Mar 11
BZUN: Improved Margin Outlook Will Support Future Repricing Potential
Analysts have adjusted their price target on Baozun to $6.91, reflecting updated assumptions that include slightly higher revenue growth, a modest improvement in profit margins, and a small change to the future P/E outlook. Valuation Changes Fair Value: Maintained at $6.91, with no change in the underlying model output.Aggiornamento della narrazione • Feb 25
BZUN: Higher Margin Outlook Will Drive Repricing Potential
Analysts have inched their Baozun price target higher, with updated fair value now pointing a bit above $6.90 as they factor in slightly stronger revenue growth, a modestly higher profit margin outlook, and a small adjustment to future P/E assumptions. Valuation Changes Fair Value: Updated slightly to $6.91 from $6.87, reflecting a small adjustment in the modelled estimate.Aggiornamento della narrazione • Feb 10
BZUN: Cleaner Execution And Lower Risk Perception Will Drive Repricing
Analysts have modestly lifted their Baozun fair value estimate from US$6.75 to US$6.87, citing updated assumptions around revenue growth, profit margins and a slightly lower discount rate as reasons for the change. Analyst Commentary Bullish analysts point to recent positive moves in related China internet names as a useful reference point when thinking about Baozun's potential.Aggiornamento della narrazione • Jan 25
BZUN: Cleaner Execution And Higher Future P/E Will Drive Repricing
Analysts have trimmed their price target on Baozun, citing more cautious assumptions for revenue growth and profit margins, along with a higher future P/E multiple in their updated model. Analyst Commentary Bullish analysts are using recent adjustments on peers in the broader China internet and services space as a reference point when they look at Baozun, especially where they see improving demand visibility and a willingness to assign higher P/E multiples to companies with cleaner execution stories.
Aggiornamento della narrazione • Jan 11
BZUN: Future Returns Will Depend On Balancing Demand Shifts And Earnings Durability
Analysts have raised their price target on Baozun, citing updated expectations for revenue growth, profit margins and future P/E multiples that they believe better align the stock with current sector peers, though they have not provided a specific US$ value for the new target in the sources referenced here. Analyst Commentary Bearish analysts looking at Baozun are not drawing direct conclusions from the Kanzhun target change itself, but they are using similar valuation questions to frame their concerns.Aggiornamento della narrazione • Dec 26
BZUN: Future Performance Will Hinge On Converting Demand Into Durable Earnings
Analysts have modestly lowered their price target on Baozun, trimming their fair value estimate to roughly $2.70 from about $3.02 per share. They are factoring in a slightly higher discount rate despite improving expectations for revenue growth and profit margins, similar to how they recently adjusted targets for peers following signs of strengthening underlying demand.Aggiornamento della narrazione • Dec 12
BZUN: Margin Expansion And Service Mix Shift Will Drive Repricing
Analysts have raised their price target on Baozun to approximately $6.75 from about $6.00, reflecting greater confidence in the company's accelerating revenue growth, improving profit margins, and slightly higher justified valuation multiples. Analyst Commentary Bullish analysts view the recent price target increase for Baozun as a signal that the market is beginning to recognize the company’s improving execution and more visible growth trajectory.Articolo di analisi • Nov 28
Earnings Update: Baozun Inc. (NASDAQ:BZUN) Just Reported Its Third-Quarter Results And Analysts Are Updating Their Forecasts
Shareholders might have noticed that Baozun Inc. ( NASDAQ:BZUN ) filed its quarterly result this time last week. The...Articolo di analisi • Oct 18
Revenues Working Against Baozun Inc.'s (NASDAQ:BZUN) Share Price Following 28% Dive
Baozun Inc. ( NASDAQ:BZUN ) shares have retraced a considerable 28% in the last month, reversing a fair amount of their...Articolo di analisi • May 20
Baozun Inc.'s (NASDAQ:BZUN) Shares Bounce 49% But Its Business Still Trails The Industry
Those holding Baozun Inc. ( NASDAQ:BZUN ) shares would be relieved that the share price has rebounded 49% in the last...
Nuova narrazione • May 10
Douyin, WeChat, And RedNote Expansion Will Unlock Future Potential
Expansion into emerging channels and improved digital marketing strategies are expected to drive revenue growth and positively impact net margins.Articolo di analisi • Apr 05
The Market Doesn't Like What It Sees From Baozun Inc.'s (NASDAQ:BZUN) Revenues Yet As Shares Tumble 26%
Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand. The...Seeking Alpha • Mar 30
Baozun: Decent Buy Opportunity After The Correction
Summary I maintain a buy rating on BZUN with a 1-year price target of $3.38, presenting over 16% upside from the current price of $2.9. Baozun's fundamentals are improving, with revenue growth, net margin, and operating cash flow all expanding YoY, signaling potential undervaluation post-correction. The omnichannel store operation strategy is key to driving growth, with significant gains in apparel and sportswear categories, despite a weak consumer environment in China. Risks include weak consumption trends and low consumer confidence in China, but BZUN's strategic execution and undervaluation present a compelling investment opportunity. Read the full article on Seeking AlphaSeeking Alpha • Jan 16
Baozun: Riding The E-Commerce Wave, But China's Shore Is Shallow
Summary Baozun's revenue and EPS were in line, with strong growth in product sales and e-commerce solutions, driven by Douyin and Tencent. Despite growth, Baozun's reliance on China's weak consumption and maturing e-commerce landscape poses significant risks. Baozun's unprofitability, inefficient cost structure, and lack of global growth potential further undermine its long-term value. We recommend avoiding Baozun due to its fundamental weaknesses and focus on China, preferring companies with global growth potential like PDD, Miniso, and Meituan. Read the full article on Seeking AlphaArticolo di analisi • Jan 15
Benign Growth For Baozun Inc. (NASDAQ:BZUN) Underpins Stock's 26% Plummet
Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand...Articolo di analisi • Nov 12
Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues
The Baozun Inc. ( NASDAQ:BZUN ) share price has softened a substantial 27% over the previous 30 days, handing back much...Articolo di analisi • Sep 27
Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%
The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 29...Seeking Alpha • Sep 03
Baozun: Key Valuation Metrics Are Attractive
Summary BZUN achieved better-than-expected top line and operating losses in Q2 2024, and this has favorable read-throughs for the company's future financial performance. Baozun has spent $4.9 million on share buybacks in 2024 year-to-date, following the initiation of a new share repurchase plan in late-January this year. BZUN boasts a potential 5.6% buyback yield for this year and a 6.3 times consensus forward one-year normalized P/E, and the stock deserves a Buy rating considering these attractive metrics. Read the full article on Seeking AlphaArticolo di analisi • Aug 30
Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year
It's been a good week for Baozun Inc. ( NASDAQ:BZUN ) shareholders, because the company has just released its latest...Articolo di analisi • May 31
Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results
Investors in Baozun Inc. ( NASDAQ:BZUN ) had a good week, as its shares rose 2.6% to close at US$2.78 following the...Articolo di analisi • May 14
Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too
The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 30...Seeking Alpha • Apr 25
Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?
Summary Baozun’s revenues rose 5% last year following its acquisition of Gap China, which represented 14% of total annual sales. Product sales from the company’s older e-commerce business fell by 21% last year, while e-commerce services revenue also slumped by 5%. Baozun’s current price-to-sales ratio of 0.13 looks quite depressed compared to domestic competitor Weimob, which trades at 1.38. Read the full article on Seeking AlphaSeeking Alpha • Apr 09
Baozun: Looking Forward To A Better 2024
Summary Baozun is now attractively valued based on the Enterprise Value-to-Revenue metric; its shares have previously taken a beating due to below-expectations Q4 2023 earnings. But BZUN is expected to register better results this year, thanks to profitability improvement initiatives for its brand management segment and a new brand introduction for its e-commerce segment. Negatives related to its poor fourth quarter performance have already been priced in, and a good financial performance for 2024 might serve as a positive catalyst for Baozun. Read the full article on Seeking AlphaArticolo di analisi • Mar 18
Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)
Key Insights Using the 2 Stage Free Cash Flow to Equity, Baozun fair value estimate is US$2.92 Current share price of...Seeking Alpha • Jan 26
Baozun: New Buyback Plan And Gap China's Outlook In The Limelight
Summary Baozun Inc.'s new $20 million share repurchase plan was well received by the market, as evidenced by its +17.3% stock price surge on January 24, 2024. Baozun's Gap China business, which was acquired in January last year, is expected to improve its gross margin in FY 2024 and turn profitable in FY 2025. I keep my Buy rating for Baozun unchanged in view of its new share repurchase program and the financial prospects for its Gap China business. Read the full article on Seeking AlphaArticolo di analisi • Jan 06
Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement
Baozun Inc.'s ( NASDAQ:BZUN ) price-to-sales (or "P/S") ratio of 0.1x might make it look like a buy right now compared...Articolo di analisi • Aug 20
A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)
Key Insights Baozun's estimated fair value is US$3.52 based on 2 Stage Free Cash Flow to Equity Current share price of...Rendimenti per gli azionisti
| BZUN | US Multiline Retail | US Mercato | |
|---|---|---|---|
| 7D | -0.7% | -4.8% | -2.5% |
| 1Y | 10.4% | -2.7% | 19.0% |
Ritorno vs Industria: BZUN ha superato il US Multiline Retail che ha restituito -2.7 % nell'ultimo anno.
Rendimento vs Mercato: BZUN ha avuto una performance inferiore al mercato US che ha registrato un rendimento 19 % nell'ultimo anno.
Volatilità dei prezzi
| BZUN volatility | |
|---|---|
| BZUN Average Weekly Movement | 7.7% |
| Multiline Retail Industry Average Movement | 7.3% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.8% |
| 10% least volatile stocks in US Market | 3.1% |
Prezzo delle azioni stabile: BZUN non ha avuto una volatilità dei prezzi significativa negli ultimi 3 mesi rispetto al mercato US.
Volatilità nel tempo: La volatilità settimanale ( 8% ) di BZUN è rimasta stabile nell'ultimo anno.
Informazioni sull'azienda
| Fondato | I dipendenti | AMMINISTRATORE DELEGATO | Sito web |
|---|---|---|---|
| 2007 | 6,762 | Vincent Qiu | www.baozun.com |
Baozun Inc., attraverso le sue controllate, è impegnata nella fornitura di soluzioni di e-commerce end-to-end nella Repubblica Popolare Cinese. Opera in due segmenti: e-commerce e gestione del marchio. L'azienda offre soluzioni di e-commerce end-to-end, che comprendono la vendita di abbigliamento, prodotti per la casa ed elettronici, la progettazione e l'allestimento di negozi online, il visual merchandising e il marketing, le operazioni di negozio online, i servizi ai clienti, l'immagazzinamento e i servizi di evasione degli ordini.
Baozun Inc. Riepilogo dei fondamenti
| BZUN statistiche fondamentali | |
|---|---|
| Capitalizzazione di mercato | US$161.02m |
| Utili (TTM) | -US$27.43m |
| Ricavi(TTM) | US$1.51b |
0.1x
Rapporto P/S-5.9x
Rapporto P/EBZUN è sopravvalutato?
Vedi Fair Value e analisi di valutazioneUtili e ricavi
| BZUN Conto economico (TTM) | |
|---|---|
| Ricavi | CN¥10.26b |
| Costo del fatturato | CN¥5.03b |
| Profitto lordo | CN¥5.23b |
| Altre spese | CN¥5.42b |
| Utili | -CN¥186.48m |
Ultimi utili riportati
Mar 31, 2026
Prossima data di guadagno
n/a
| Utile per azione (EPS) | -3.21 |
| Margine lordo | 51.00% |
| Margine di profitto netto | -1.82% |
| Rapporto debito/patrimonio netto | 21.9% |
Come si è comportato BZUN nel lungo periodo?
Vedi performance storica e confrontoAnalisi aziendale e situazione dei dati finanziari
| Dati | Ultimo aggiornamento (ora UTC) |
|---|---|
| Analisi dell'azienda | 2026/06/28 00:06 |
| Prezzo dell'azione a fine giornata | 2026/06/26 00:00 |
| Utili | 2026/03/31 |
| Utili annuali | 2025/12/31 |
Fonti dei dati
I dati utilizzati nella nostra analisi aziendale provengono da S&P Global Market Intelligence LLC. I seguenti dati sono utilizzati nel nostro modello di analisi per generare questo report. I dati sono normalizzati, il che può comportare un ritardo nella disponibilità della fonte.
| Pacchetto | Dati | Tempistica | Esempio Fonte USA * |
|---|---|---|---|
| Dati finanziari della società | 10 anni |
| |
| Stime di consenso degli analisti | +3 anni |
|
|
| Prezzi di mercato | 30 anni |
| |
| Proprietà | 10 anni |
| |
| Gestione | 10 anni |
| |
| Sviluppi principali | 10 anni |
|
* Esempio per i titoli statunitensi, per i titoli non statunitensi si utilizzano forme e fonti normative equivalenti.
Se non specificato, tutti i dati finanziari si basano su un periodo annuale ma vengono aggiornati trimestralmente. Si tratta dei cosiddetti dati TTM (Trailing Twelve Month) o LTM (Last Twelve Month). Per saperne di più.
Modello di analisi e Snowflake
I dettagli del modello di analisi utilizzato per generare questo report sono disponibili sulla nostra pagina Github; disponiamo inoltre di guide su come utilizzare i nostri report e di tutorial su Youtube.
Scoprite il team di livello mondiale che ha progettato e realizzato il modello di analisi Simply Wall St.
Metriche di settore e industriali
Le nostre metriche di settore e di sezione sono calcolate ogni 6 ore da Simply Wall St; i dettagli del nostro processo sono disponibili su Github.
Fonti analitiche
Baozun Inc. è coperta da 19 analisti. 7 di questi analisti ha fornito le stime di fatturato o di utile utilizzate come input per il nostro report. Le stime degli analisti vengono aggiornate nel corso della giornata.
| Analista | Istituzione |
|---|---|
| Lixin Ju | BofA Global Research |
| Qingpu Yang | Citic Securities Co., Ltd. |
| Alicia Yap | Citigroup Inc |