Baozun Inc.

Report azionario NasdaqGS:BZUN

Capitalizzazione di mercato: US$147.7m

Baozun Crescita futura

Criteri Future verificati 3/6

Baozun prevede che gli utili e i ricavi cresceranno rispettivamente di 80.6% e 6.1% all'anno. Si prevede che l'EPS crescerà di 77.7% all'anno. Si prevede che il ritorno sul capitale proprio sarà di 6.6% in 3 anni.

Informazioni chiave

80.6%

Tasso di crescita degli utili

77.71%

Tasso di crescita dell'EPS

Multiline Retail crescita degli utili16.4%
Tasso di crescita dei ricavi6.1%
Rendimento futuro del capitale proprio6.61%
Copertura analitica

Good

Ultimo aggiornamento30 Apr 2026

Aggiornamenti recenti sulla crescita futura

Articolo di analisi Nov 28

Earnings Update: Baozun Inc. (NASDAQ:BZUN) Just Reported Its Third-Quarter Results And Analysts Are Updating Their Forecasts

Shareholders might have noticed that Baozun Inc. ( NASDAQ:BZUN ) filed its quarterly result this time last week. The...

Recent updates

Aggiornamento dell'analisi Apr 08

BZUN: Higher Modeled Profitability Will Support Future Repricing Potential

Analysts have raised their price target for Baozun by about $0.02, reflecting updated views that include higher modeled revenue growth, a slightly stronger profit margin, and a lower assumed future P/E multiple. Analyst Commentary Bullish analysts interpreting the latest price target adjustment for Baozun highlight the updated assumptions as a sign of confidence in the company’s ability to balance growth, profitability, and valuation discipline.
Seeking Alpha Mar 27

Baozun: Look Past Mixed Results

Summary I retain a 'Buy' rating for Baozun after analyzing its performance, outlook, and valuations. BZUN's 4Q25 financial disclosures were mixed, considering the revenue outperformance and below-expectations earnings. Management's FY2028 operating income target of CNY550 million implies a substantial 63% CAGR. The stock is attractively valued at a PEG of 0.14x. Read the full article on Seeking Alpha
Aggiornamento dell'analisi Mar 25

BZUN: Consistent Execution On Profitability Will Support Future Repricing Potential

Analysts have trimmed their Baozun price target to $6.91. This reflects slightly adjusted assumptions for revenue growth, profit margins and future P/E multiples in their updated models.
Aggiornamento dell'analisi Mar 11

BZUN: Improved Margin Outlook Will Support Future Repricing Potential

Analysts have adjusted their price target on Baozun to $6.91, reflecting updated assumptions that include slightly higher revenue growth, a modest improvement in profit margins, and a small change to the future P/E outlook. Valuation Changes Fair Value: Maintained at $6.91, with no change in the underlying model output.
Aggiornamento dell'analisi Feb 25

BZUN: Higher Margin Outlook Will Drive Repricing Potential

Analysts have inched their Baozun price target higher, with updated fair value now pointing a bit above $6.90 as they factor in slightly stronger revenue growth, a modestly higher profit margin outlook, and a small adjustment to future P/E assumptions. Valuation Changes Fair Value: Updated slightly to $6.91 from $6.87, reflecting a small adjustment in the modelled estimate.
Aggiornamento dell'analisi Feb 10

BZUN: Cleaner Execution And Lower Risk Perception Will Drive Repricing

Analysts have modestly lifted their Baozun fair value estimate from US$6.75 to US$6.87, citing updated assumptions around revenue growth, profit margins and a slightly lower discount rate as reasons for the change. Analyst Commentary Bullish analysts point to recent positive moves in related China internet names as a useful reference point when thinking about Baozun's potential.
Aggiornamento dell'analisi Jan 25

BZUN: Cleaner Execution And Higher Future P/E Will Drive Repricing

Analysts have trimmed their price target on Baozun, citing more cautious assumptions for revenue growth and profit margins, along with a higher future P/E multiple in their updated model. Analyst Commentary Bullish analysts are using recent adjustments on peers in the broader China internet and services space as a reference point when they look at Baozun, especially where they see improving demand visibility and a willingness to assign higher P/E multiples to companies with cleaner execution stories.
Aggiornamento dell'analisi Jan 11

BZUN: Future Returns Will Depend On Balancing Demand Shifts And Earnings Durability

Analysts have raised their price target on Baozun, citing updated expectations for revenue growth, profit margins and future P/E multiples that they believe better align the stock with current sector peers, though they have not provided a specific US$ value for the new target in the sources referenced here. Analyst Commentary Bearish analysts looking at Baozun are not drawing direct conclusions from the Kanzhun target change itself, but they are using similar valuation questions to frame their concerns.
Aggiornamento dell'analisi Dec 26

BZUN: Future Performance Will Hinge On Converting Demand Into Durable Earnings

Analysts have modestly lowered their price target on Baozun, trimming their fair value estimate to roughly $2.70 from about $3.02 per share. They are factoring in a slightly higher discount rate despite improving expectations for revenue growth and profit margins, similar to how they recently adjusted targets for peers following signs of strengthening underlying demand.
Aggiornamento dell'analisi Dec 12

BZUN: Margin Expansion And Service Mix Shift Will Drive Repricing

Analysts have raised their price target on Baozun to approximately $6.75 from about $6.00, reflecting greater confidence in the company's accelerating revenue growth, improving profit margins, and slightly higher justified valuation multiples. Analyst Commentary Bullish analysts view the recent price target increase for Baozun as a signal that the market is beginning to recognize the company’s improving execution and more visible growth trajectory.
Articolo di analisi Nov 28

Earnings Update: Baozun Inc. (NASDAQ:BZUN) Just Reported Its Third-Quarter Results And Analysts Are Updating Their Forecasts

Shareholders might have noticed that Baozun Inc. ( NASDAQ:BZUN ) filed its quarterly result this time last week. The...
Articolo di analisi Oct 18

Revenues Working Against Baozun Inc.'s (NASDAQ:BZUN) Share Price Following 28% Dive

Baozun Inc. ( NASDAQ:BZUN ) shares have retraced a considerable 28% in the last month, reversing a fair amount of their...
Articolo di analisi May 20

Baozun Inc.'s (NASDAQ:BZUN) Shares Bounce 49% But Its Business Still Trails The Industry

Those holding Baozun Inc. ( NASDAQ:BZUN ) shares would be relieved that the share price has rebounded 49% in the last...
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Nuova analisi May 10

Douyin, WeChat, And RedNote Expansion Will Unlock Future Potential

Expansion into emerging channels and improved digital marketing strategies are expected to drive revenue growth and positively impact net margins.
Articolo di analisi Apr 05

The Market Doesn't Like What It Sees From Baozun Inc.'s (NASDAQ:BZUN) Revenues Yet As Shares Tumble 26%

Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand. The...
Seeking Alpha Mar 30

Baozun: Decent Buy Opportunity After The Correction

Summary I maintain a buy rating on BZUN with a 1-year price target of $3.38, presenting over 16% upside from the current price of $2.9. Baozun's fundamentals are improving, with revenue growth, net margin, and operating cash flow all expanding YoY, signaling potential undervaluation post-correction. The omnichannel store operation strategy is key to driving growth, with significant gains in apparel and sportswear categories, despite a weak consumer environment in China. Risks include weak consumption trends and low consumer confidence in China, but BZUN's strategic execution and undervaluation present a compelling investment opportunity. Read the full article on Seeking Alpha
Seeking Alpha Jan 16

Baozun: Riding The E-Commerce Wave, But China's Shore Is Shallow

Summary Baozun's revenue and EPS were in line, with strong growth in product sales and e-commerce solutions, driven by Douyin and Tencent. Despite growth, Baozun's reliance on China's weak consumption and maturing e-commerce landscape poses significant risks. Baozun's unprofitability, inefficient cost structure, and lack of global growth potential further undermine its long-term value. We recommend avoiding Baozun due to its fundamental weaknesses and focus on China, preferring companies with global growth potential like PDD, Miniso, and Meituan. Read the full article on Seeking Alpha
Articolo di analisi Jan 15

Benign Growth For Baozun Inc. (NASDAQ:BZUN) Underpins Stock's 26% Plummet

Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand...
Articolo di analisi Nov 12

Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues

The Baozun Inc. ( NASDAQ:BZUN ) share price has softened a substantial 27% over the previous 30 days, handing back much...
Articolo di analisi Sep 27

Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%

The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 29...
Seeking Alpha Sep 03

Baozun: Key Valuation Metrics Are Attractive

Summary BZUN achieved better-than-expected top line and operating losses in Q2 2024, and this has favorable read-throughs for the company's future financial performance. Baozun has spent $4.9 million on share buybacks in 2024 year-to-date, following the initiation of a new share repurchase plan in late-January this year. BZUN boasts a potential 5.6% buyback yield for this year and a 6.3 times consensus forward one-year normalized P/E, and the stock deserves a Buy rating considering these attractive metrics. Read the full article on Seeking Alpha
Articolo di analisi Aug 30

Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year

It's been a good week for Baozun Inc. ( NASDAQ:BZUN ) shareholders, because the company has just released its latest...
Articolo di analisi May 31

Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results

Investors in Baozun Inc. ( NASDAQ:BZUN ) had a good week, as its shares rose 2.6% to close at US$2.78 following the...
Articolo di analisi May 14

Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too

The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 30...
Seeking Alpha Apr 25

Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?

Summary Baozun’s revenues rose 5% last year following its acquisition of Gap China, which represented 14% of total annual sales. Product sales from the company’s older e-commerce business fell by 21% last year, while e-commerce services revenue also slumped by 5%. Baozun’s current price-to-sales ratio of 0.13 looks quite depressed compared to domestic competitor Weimob, which trades at 1.38. Read the full article on Seeking Alpha
Seeking Alpha Apr 09

Baozun: Looking Forward To A Better 2024

Summary Baozun is now attractively valued based on the Enterprise Value-to-Revenue metric; its shares have previously taken a beating due to below-expectations Q4 2023 earnings. But BZUN is expected to register better results this year, thanks to profitability improvement initiatives for its brand management segment and a new brand introduction for its e-commerce segment. Negatives related to its poor fourth quarter performance have already been priced in, and a good financial performance for 2024 might serve as a positive catalyst for Baozun. Read the full article on Seeking Alpha
Articolo di analisi Mar 18

Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)

Key Insights Using the 2 Stage Free Cash Flow to Equity, Baozun fair value estimate is US$2.92 Current share price of...
Seeking Alpha Jan 26

Baozun: New Buyback Plan And Gap China's Outlook In The Limelight

Summary Baozun Inc.'s new $20 million share repurchase plan was well received by the market, as evidenced by its +17.3% stock price surge on January 24, 2024. Baozun's Gap China business, which was acquired in January last year, is expected to improve its gross margin in FY 2024 and turn profitable in FY 2025. I keep my Buy rating for Baozun unchanged in view of its new share repurchase program and the financial prospects for its Gap China business. Read the full article on Seeking Alpha
Articolo di analisi Jan 06

Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement

Baozun Inc.'s ( NASDAQ:BZUN ) price-to-sales (or "P/S") ratio of 0.1x might make it look like a buy right now compared...
Articolo di analisi Aug 20

A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)

Key Insights Baozun's estimated fair value is US$3.52 based on 2 Stage Free Cash Flow to Equity Current share price of...
Articolo di analisi Mar 31

News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts

Celebrations may be in order for Baozun Inc. ( NASDAQ:BZUN ) shareholders, with the analysts delivering a significant...

Previsioni di crescita degli utili e dei ricavi

NasdaqGS:BZUN - Stime future degli analisti e dati finanziari passati (CNY Millions )
DataRicaviUtiliFlusso di cassa liberoLiquidità dell'operazioneAvg. Numero di analisti
12/31/202811,9563724755366
12/31/202711,1962504383977
12/31/202610,5291283572667
12/31/20259,945-242267420N/A
9/30/20259,768-204N/AN/AN/A
6/30/20259,668-185-9799N/A
3/31/20259,507-182N/AN/AN/A
12/31/20249,422-185-107101N/A
9/30/20249,208-234N/AN/AN/A
6/30/20248,975-272-90112N/A
3/31/20248,904-262N/AN/AN/A
12/31/20238,812-278218448N/A
9/30/20238,585-514N/AN/AN/A
6/30/20238,502-557544776N/A
3/31/20238,304-614N/AN/AN/A
12/31/20228,401-653123383N/A
9/30/20229,020-377N/AN/AN/A
6/30/20229,178-501N/AN/AN/A
3/31/20229,360-343N/AN/AN/A
12/31/20219,396-220-449-96N/A
9/30/20219,57028N/AN/AN/A
6/30/20219,500385N/AN/AN/A
3/31/20219,348425N/AN/AN/A
12/31/20208,852426151310N/A
9/30/20208,289328N/AN/AN/A
6/30/20207,96330294247N/A
3/31/20207,515250N/AN/AN/A
12/31/20197,278281149301N/A
9/30/20196,696329N/AN/AN/A
6/30/20196,304319N/AN/AN/A
3/31/20195,759289N/AN/AN/A
12/31/20185,393270N/A-99N/A
9/30/20184,756228N/AN/AN/A
6/30/20184,536220N/AN/AN/A
3/31/20184,265213N/AN/AN/A
12/31/20174,149209N/A-169N/A
9/30/20173,856124N/AN/AN/A
6/30/20173,715121N/AN/AN/A
3/31/20173,52793N/AN/AN/A
12/31/20163,39087N/A13N/A
9/30/20163,13439N/A-72N/A
6/30/20162,97226N/AN/AN/A
3/31/20162,78925N/AN/AN/A
12/31/20152,598-3N/A2N/A
9/30/20152,265-34N/A-22N/A
6/30/20152,049-150N/AN/AN/A

Previsioni di crescita futura degli analisti

Guadagni vs tasso di risparmio: Si prevede che BZUN diventerà redditizio nei prossimi 3 anni, il che è considerato una crescita più rapida del tasso di risparmio ( 3.5% ).

Guadagni vs Mercato: Si prevede che BZUN diventerà redditizia nei prossimi 3 anni, il che è considerato una crescita superiore alla media del mercato.

Guadagni ad alta crescita: Si prevede BZUN diventerà redditizia nei prossimi 3 anni.

Ricavi vs Mercato: Si prevede che il fatturato di BZUN ( 6.1% all'anno) crescerà più lentamente rispetto al mercato US ( 11.6% all'anno).

Ricavi ad alta crescita: Si prevede che il fatturato di BZUN ( 6.1% all'anno) crescerà più lentamente di 20% all'anno.


Previsioni di crescita dell'utile per azione


Rendimento futuro del capitale proprio

ROE futuro: Si prevede che il Return on Equity di BZUN sarà basso tra 3 anni ( 6.6 %).


Scoprire le aziende in crescita

Analisi aziendale e situazione dei dati finanziari

DatiUltimo aggiornamento (ora UTC)
Analisi dell'azienda2026/05/11 14:43
Prezzo dell'azione a fine giornata2026/05/11 00:00
Utili2025/12/31
Utili annuali2025/12/31

Fonti dei dati

I dati utilizzati nella nostra analisi aziendale provengono da S&P Global Market Intelligence LLC. I seguenti dati sono utilizzati nel nostro modello di analisi per generare questo report. I dati sono normalizzati, il che può comportare un ritardo nella disponibilità della fonte.

PacchettoDatiTempisticaEsempio Fonte USA *
Dati finanziari della società10 anni
  • Conto economico
  • Rendiconto finanziario
  • Bilancio
Stime di consenso degli analisti+3 anni
  • Previsioni finanziarie
  • Obiettivi di prezzo degli analisti
Prezzi di mercato30 anni
  • Prezzi delle azioni
  • Dividendi, scissioni e azioni
Proprietà10 anni
  • Top azionisti
  • Insider trading
Gestione10 anni
  • Team di leadership
  • Consiglio di amministrazione
Sviluppi principali10 anni
  • Annunci aziendali

* Esempio per i titoli statunitensi, per i titoli non statunitensi si utilizzano forme e fonti normative equivalenti.

Se non specificato, tutti i dati finanziari si basano su un periodo annuale ma vengono aggiornati trimestralmente. Si tratta dei cosiddetti dati TTM (Trailing Twelve Month) o LTM (Last Twelve Month). Per saperne di più.

Modello di analisi e Snowflake

I dettagli del modello di analisi utilizzato per generare questo report sono disponibili sulla nostra pagina Github; abbiamo anche guide su come utilizzare i nostri report e tutorial su Youtube.

Scoprite il team di livello mondiale che ha progettato e realizzato il modello di analisi Simply Wall St.

Metriche di settore e industriali

Le nostre metriche di settore e di sezione sono calcolate ogni 6 ore da Simply Wall St; i dettagli del nostro processo sono disponibili su Github.

Fonti analitiche

Baozun Inc. è coperta da 19 analisti. 7 di questi analisti ha fornito le stime di fatturato o di utile utilizzate come input per il nostro report. Le stime degli analisti vengono aggiornate nel corso della giornata.

AnalistaIstituzione
Lixin JuBofA Global Research
Qingpu YangCitic Securities Co., Ltd.
Alicia YapCitigroup Inc