Stock Analysis Report

Executive Summary

The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local and national media brands.

Snowflake Analysis

Reasonable growth potential and fair value.

Similar Companies

Share Price & News

How has E.W. Scripps's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: SSP's share price has been volatile over the past 3 months.

Market Performance

7 Day Return




US Media


US Market

1 Year Return




US Media


US Market

Return vs Industry: SSP underperformed the US Media industry which returned -17.5% over the past year.

Return vs Market: SSP underperformed the US Market which returned -13.6% over the past year.

Shareholder returns

7 Day-33.7%-4.2%-1.1%
30 Day-41.3%-21.5%-17.8%
90 Day-56.5%-27.5%-22.5%
1 Year-69.2%-69.7%-16.3%-17.5%-11.9%-13.6%
3 Year-71.0%-71.9%-16.7%-20.3%12.1%4.9%
5 Year-71.0%-72.0%-3.8%-11.4%30.5%16.3%

Price Volatility Vs. Market

How volatile is E.W. Scripps's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is E.W. Scripps undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: SSP ($6.59) is trading below our estimate of fair value ($50.41)

Significantly Below Fair Value: SSP is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: SSP is unprofitable, so we can't compare its PE Ratio to the Media industry average.

PE vs Market: SSP is unprofitable, so we can't compare its PE Ratio to the US market.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate SSP's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: SSP is good value based on its PB Ratio (0.6x) compared to the US Media industry average (0.9x).

Next Steps

Future Growth

How is E.W. Scripps forecast to perform in the next 1 to 3 years based on estimates from 5 analysts?


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: SSP is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (1.7%).

Earnings vs Market: SSP is forecast to become profitable over the next 3 years, which is considered above average market growth.

High Growth Earnings: SSP's is expected to become profitable in the next 3 years.

Revenue vs Market: SSP's revenue (12.3% per year) is forecast to grow faster than the US market (7.2% per year).

High Growth Revenue: SSP's revenue (12.3% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: Insufficient data to determine if SSP's Return on Equity is forecast to be high in 3 years time

Next Steps

Past Performance

How has E.W. Scripps performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: SSP is currently unprofitable.

Growing Profit Margin: SSP is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: SSP is unprofitable, but has reduced losses over the past 5 years at a rate of 30.6% per year.

Accelerating Growth: Unable to compare SSP's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: SSP is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (6%).

Return on Equity

High ROE: SSP has a negative Return on Equity (-2.05%), as it is currently unprofitable.

Next Steps

Financial Health

How is E.W. Scripps's financial position?

Financial Position Analysis

Short Term Liabilities: SSP's short term assets ($577.4M) exceed its short term liabilities ($299.5M).

Long Term Liabilities: SSP's short term assets ($577.4M) do not cover its long term liabilities ($2.4B).

Debt to Equity History and Analysis

Debt Level: SSP's debt to equity ratio (213.3%) is considered high.

Reducing Debt: SSP's debt to equity ratio has increased from 37.8% to 213.3% over the past 5 years.

Balance Sheet

Inventory Level: SSP has a low level of unsold assets or inventory.

Debt Coverage by Assets: SSP's debt is not covered by short term assets (assets are 0.3x debt).

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: SSP has been profitable on average in the past, therefore cash runway is not a concern.

Forecast Cash Runway: SSP has been profitable on average in the past, therefore cash runway is not a concern.

Next Steps


What is E.W. Scripps's current dividend yield, its reliability and sustainability?


Current Dividend Yield

Dividend Yield vs Market

Notable Dividend: SSP's dividend (3.03%) is higher than the bottom 25% of dividend payers in the US market (2%).

High Dividend: SSP's dividend (3.03%) is low compared to the top 25% of dividend payers in the US market (5.56%).

Stability and Growth of Payments

Stable Dividend: Whilst dividend payments have been stable, SSP has been paying a dividend for less than 10 years.

Growing Dividend: SSP has only been paying a dividend for 2 years, and since then payments have not increased.

Current Payout to Shareholders

Dividend Coverage: SSP is paying a dividend but the company is unprofitable.

Future Payout to Shareholders

Future Dividend Coverage: Insufficient data to determine if a dividend will be paid in 3 years and that it will be covered by earnings.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Adam Symson (44yo)





Mr. Adam P. Symson has been Chief Executive Officer and President of The E. W. Scripps Company since August 8, 2017. Mr. Symson served as Chief Operating Officer of The E. W. Scripps Company from November  ...

CEO Compensation Analysis

Compensation vs Market: Adam's total compensation ($USD4.45M) is above average for companies of similar size in the US market ($USD2.20M).

Compensation vs Earnings: Adam's compensation has increased whilst the company is unprofitable.

Leadership Team

Adam Symson
President2.67yrsUS$4.45m0.16% $841.4k
Lisa Knutson
Executive VP & CFO2.5yrsUS$1.80m0.044% $236.6k
William Appleton
Executive VP & General Counsel11.75yrsUS$1.54m0.19% $1.0m
Brian Lawlor
President of Local Media11.25yrsUS$2.26m0.14% $756.7k
Laura Tomlin
Executive Vice President of National Media2.67yrsUS$951.10k0.015% $83.0k
Bryan Dunbar
VP & Chief Technology Officerno datano datano data
Robert Carson
VP & Chief Information Officer12.25yrsno data0.076% $407.9k
Carolyn Micheli
Senior Vice President of Corporate Communications & Investor Relations7.25yrsno data0.022% $117.2k
Mark Koors
Vice President of Audit & Compliance10.17yrsno data0.062% $331.3k
Robert Kalutkiewicz
Vice President of Strategy1.67yrsno datano data


Average Tenure


Average Age

Experienced Management: SSP's management team is seasoned and experienced (7.3 years average tenure).

Board Members

Adam Symson
President2.67yrsUS$4.45m0.16% $841.4k
Richard Boehne
Non-Executive Chairman6.92yrsUS$274.75k0.50% $2.7m
Kelly Conlin
Independent Director6.92yrsUS$162.75k0.030% $160.8k
Roger Ogden
Independent Director11.75yrsUS$186.75k0.14% $736.1k
John Hayden
Independent Director11.75yrsUS$177.75k0.088% $471.3k
Kim Williams
Lead Independent Director2.25yrsUS$225.09k0.18% $986.3k
Wonya Lucas
Independent Director0.92yrUS$142.00kno data
Anne La Dow
Independent Director7.67yrsUS$162.75k0.083% $442.5k
R. Scagliotti
Independent Director2.92yrsUS$160.75k0.34% $1.8m
Charles Barmonde
Independent Director4.92yrsUS$161.75k1.46% $7.8m


Average Tenure


Average Age

Experienced Board: SSP's board of directors are considered experienced (5.9 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

The E.W. Scripps Company's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: The E.W. Scripps Company
  • Ticker: SSP
  • Exchange: NasdaqGS
  • Founded: 1878
  • Industry: Broadcasting
  • Sector: Media
  • Market Cap: US$535.936m
  • Shares outstanding: 81.33m
  • Website:

Number of Employees


  • The E.W. Scripps Company
  • Scripps Center
  • Suite 2800
  • Cincinnati
  • Ohio
  • 45202
  • United States


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
SSPNasdaqGS (Nasdaq Global Select)YesClass A Common StockUSUSDJun 1988
SQ6BDB (Deutsche Boerse AG)YesClass A Common StockDEEURJun 1988
SQ6BBRSE (Berne Stock Exchange)YesClass A Common StockCHCHFJun 1988


The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local and national media brands. The company operates through Local Media, National Media, and Other segments. The Local Media segment operates broadcast television stations, which produce news, information, and entertainment content, as well as its related digital operations. This segment also runs network, syndicated, and original programming. The National Media segment offers content services through apps on Internet-connected devices, such as set-top boxes, smartphones, smart televisions, and tablets. This segment also operates Katz, which broadcasts content through over-the-air on local broadcasters' digital sub-channels, and cable and satellite; Newsy, a national news network, which provides politics, entertainment, science, and technology news; and Triton that offers digital audio technology and measurement services for digital audio marketplace. In addition, this segment operates Stitcher that create original podcasts, a digital audio recording of a themed series; provides a mobile application where consumers can stream the latest news, sports, talk, and entertainment on demand; offers podcast agency services; and operates Midroll Media advertising network. The company also operates Cracked, a multi-platform humor and satire brand, which informs and entertains audiences with a Website, social media, and podcast; and Scripps National Spelling Bee, an investigative reporting newsroom in Washington, D.C. It serves audiences and businesses. The company operates through a network of 36 television stations. The company was formerly known as Scripps Howard, Inc. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/04/02 01:45
End of Day Share Price2020/04/01 00:00
Annual Earnings2019/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.