Gray Media (GTN) Stock Overview
A multimedia company, owns and/or operates local television stations and digital assets in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 1/6 |
| Dividends | 3/6 |
GTN Community Fair Values
Create NarrativeSee what 18 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Media opportunity
LO
Fair Value from
US$2.560.2% undervalued intrinsic discount
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Read full narrativeGray Media, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$5.48 |
| 52 Week High | US$6.44 |
| 52 Week Low | US$3.50 |
| Beta | 1.07 |
| 1 Month Change | 22.05% |
| 3 Month Change | 23.98% |
| 1 Year Change | 42.71% |
| 3 Year Change | -23.14% |
| 5 Year Change | -74.84% |
| Change since IPO | -57.85% |
Recent News & Updates
GTN: Future Sports Broadcast Deals Will Drive A Rerating Narrative
Analysts have raised their price target on Gray Media by about $1.22 per share. This reflects updated assumptions that now include projected revenue growth of roughly 4.53%, a profit margin near 7.92% and a future P/E closer to 3.88x, along with only a slight adjustment to the discount rate at about 12.33%.
GTN: Expanding Sports Simulcasts Will Keep Depressed Earnings Multiples Intact
Analysts have modestly adjusted their price target on Gray Media. The updated view reflects fine tuned assumptions around revenue growth of 4.25%, a profit margin of 8.38%, and a forward P/E of about 2.03x, which together support a refreshed upside and risk profile for the shares in dollar terms.GTN: Expanding Sports Simulcasts Will Keep Earnings Multiples Under Pressure
Analysts have raised their price target on Gray Media to $4.00, citing updated assumptions that include slightly higher revenue growth, a modest improvement in profit margin, and a small adjustment to the forward P/E multiple. What's in the News Multi year agreement with the Atlanta Braves to simulcast 25 regular season games across 24 markets in six states, with Gray’s Raycom Sports providing end to end live production for BravesVision starting March 27, 2026 (Client Announcements).GTN: Renewed Network And Sports Deals Will Keep Multiples Under Pressure
Analysts have lifted their price target on Gray Media by $1.00, citing updated assumptions that now point to higher modeled fair value, a slightly lower discount rate, stronger revenue growth of 4.22%, an 8.26% profit margin, and a future P/E of 2.06x. What's in the News The Cincinnati Reds agreed a two year partnership with Gray Media and WXIX FOX19 to simulcast 10 regular season games per year on free over the air television across seven states, including Opening Day on March 26 and a series of “Red Hot Mondays” broadcasts.Recent updates
GTN: Future Sports Broadcast Deals Will Drive A Rerating Narrative
Analysts have raised their price target on Gray Media by about $1.22 per share. This reflects updated assumptions that now include projected revenue growth of roughly 4.53%, a profit margin near 7.92% and a future P/E closer to 3.88x, along with only a slight adjustment to the discount rate at about 12.33%.GTN: Expanding Sports Simulcasts Will Keep Depressed Earnings Multiples Intact
Analysts have modestly adjusted their price target on Gray Media. The updated view reflects fine tuned assumptions around revenue growth of 4.25%, a profit margin of 8.38%, and a forward P/E of about 2.03x, which together support a refreshed upside and risk profile for the shares in dollar terms.GTN: Expanding Sports Simulcasts Will Keep Earnings Multiples Under Pressure
Analysts have raised their price target on Gray Media to $4.00, citing updated assumptions that include slightly higher revenue growth, a modest improvement in profit margin, and a small adjustment to the forward P/E multiple. What's in the News Multi year agreement with the Atlanta Braves to simulcast 25 regular season games across 24 markets in six states, with Gray’s Raycom Sports providing end to end live production for BravesVision starting March 27, 2026 (Client Announcements).GTN: Renewed Network And Sports Deals Will Keep Multiples Under Pressure
Analysts have lifted their price target on Gray Media by $1.00, citing updated assumptions that now point to higher modeled fair value, a slightly lower discount rate, stronger revenue growth of 4.22%, an 8.26% profit margin, and a future P/E of 2.06x. What's in the News The Cincinnati Reds agreed a two year partnership with Gray Media and WXIX FOX19 to simulcast 10 regular season games per year on free over the air television across seven states, including Opening Day on March 26 and a series of “Red Hot Mondays” broadcasts.
GTN: Expanded Sports And Spanish Distribution Will Support Higher Future Earnings Multiple
Analysts have lifted their price target on Gray Media from $10.00 to $12.00, citing updated assumptions that reflect higher modeled revenue growth, slightly stronger profit margins, and a modestly higher future P/E multiple. What's in the News Gray Media issued earnings guidance for the first quarter ending March 31, 2026, with total revenue expected in the range of US$755 million to US$770 million (Corporate guidance).GTN: Expanded Sports And Spanish Language Reach Will Support Higher Earnings Multiple
Analysts now set a $10.00 price target for Gray Media, unchanged from the prior $10.00, citing only very small updates to revenue growth, profit margin assumptions, and future P/E estimates. What's in the News Gray Media, St. Louis Louisville and other partners launched the Home Plate package, offering free over the air access to St. Louis Cardinals content across multiple Midwestern markets, including Spring Training, regular-season games and minor league coverage (Client Announcements).A Look Ahead At Gray Media's 2026 Political Advertising Tailwind
Feb 13GTN: Expanded Hispanic And Sports Reach Will Support Higher Future Earnings Multiple
Analysts have maintained their price target on Gray Media at US$0.00, citing updated expectations for revenue growth of 1.91%, a profit margin assumption of 7.19%, a P/E multiple of 5.29x, and a slightly lower discount rate of 12.33% in their valuation work. What's in the News Gray Media entered a multi-year affiliation agreement with Telemundo Network that extends their partnership and adds new local affiliates in Dayton, Chattanooga, and Lafayette on Gray owned stations, with Telemundo content now reaching over 1.6 million Hispanic TV households and delivering more than 1,100 hours of local Spanish language news each month plus over 50 million annual digital impressions (Key Developments).GTN: Renewed Network Deals Will Still Lead To Multiple Compression
Analysts have raised their price targets on Gray Media, citing updated expectations for revenue growth of 1.91%, a profit margin of 7.15%, and a future P/E of 1.60 as key factors in their revised valuation. What's in the News Gray Media and NBC agreed to a multi year renewal that extends station affiliation agreements across all 54 NBC affiliated markets where Gray operates, covering more than 14 million households, or nearly 11% of U.S. TV homes, including cities such as Nashville, Louisville, Memphis, and Richmond (Key Developments).When Should You Buy Gray Media, Inc. (NYSE:GTN)?
Jan 13
GTN: Renewed Network Deals Will Not Prevent Future Multiple Compression
Analysts have adjusted their price target on Gray Media, citing updated expectations for a smaller revenue decline, a slightly higher discount rate, modestly improved profit margins, and a lower assumed future P/E multiple. What's in the News Gray Media and NBC entered a multi-year deal renewing station affiliation agreements across all 54 Gray owned and operated NBC stations, covering more than 14 million households, or nearly 11% of U.S. TV households, across markets such as Nashville, Louisville, Memphis, and Richmond (Key Developments).GTN: Expanded Sports Broadcast Reach Will Support Stronger Future Earnings Multiple
Analysts have raised their price target on Gray Media by approximately 10 percent to reflect a higher fair value estimate of about 10 dollars per share, citing expectations for moderating revenue declines and a slightly richer future earnings multiple despite a marginally higher discount rate and a modestly lower profit margin outlook. What's in the News Gray Media, the Memphis Grizzlies, and FanDuel Sports Network renewed their partnership to simulcast seven upcoming Memphis NBA games this season across multiple markets.Some Investors May Be Willing To Look Past Gray Media's (NYSE:GTN) Soft Earnings
Nov 15Gray Media's (NYSE:GTN) Dividend Will Be $0.08
Nov 10Gray Media (NYSE:GTN) Has A Somewhat Strained Balance Sheet
Oct 10Gray Media, Inc. (NYSE:GTN) Held Back By Insufficient Growth Even After Shares Climb 48%
Sep 08Aggressive M&A Will Accelerate US Media Erosion
With both Net Profit Margin and Future P/E remaining stable, there were no material fundamental changes driving a revision, leaving Gray Media’s consensus analyst price target effectively unchanged at $6.08. What's in the News Gray Media partnered with Victory+ to simulcast 17 Dallas Stars NHL games across 15 television markets in Texas, Arkansas, and Louisiana, expanding access for hockey fans in outer markets.Gray Media (NYSE:GTN) Is Paying Out A Dividend Of $0.08
Aug 26Gray Media (NYSE:GTN) Is Paying Out A Dividend Of $0.08
Aug 11Should You Investigate Gray Media, Inc. (NYSE:GTN) At US$4.73?
Jul 31Gray Media, Inc. (NYSE:GTN) Stock Catapults 35% Though Its Price And Business Still Lag The Industry
Jul 05Gray Media's (NYSE:GTN) Earnings May Just Be The Starting Point
May 15Gray Media, Inc. (NYSE:GTN) Held Back By Insufficient Growth Even After Shares Climb 29%
May 09Gray Media: A Value Play On A Highly Anticipated 2026 Midterm Election Season
Apr 18Gray Media, Inc.'s (NYSE:GTN) Share Price Boosted 25% But Its Business Prospects Need A Lift Too
Mar 19Gray Media: Free Cash Flow Potential, Reorganization Efforts In 2025, And Undervalued
Jan 29Gray Television (NYSE:GTN) Use Of Debt Could Be Considered Risky
Dec 24Gray Television, Inc. (NYSE:GTN) Looks Inexpensive After Falling 25% But Perhaps Not Attractive Enough
Dec 04Shareholder Returns
| GTN | US Media | US Market | |
|---|---|---|---|
| 7D | -4.9% | -2.0% | 1.8% |
| 1Y | 42.7% | -11.1% | 29.8% |
Return vs Industry: GTN exceeded the US Media industry which returned -9.5% over the past year.
Return vs Market: GTN exceeded the US Market which returned 28.4% over the past year.
Price Volatility
| GTN volatility | |
|---|---|
| GTN Average Weekly Movement | 10.5% |
| Media Industry Average Movement | 9.1% |
| Market Average Movement | 7.1% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: GTN has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: GTN's weekly volatility (11%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1891 | 9,374 | Hilton Howell | graymedia.com |
Gray Media, Inc., a multimedia company, owns and/or operates local television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities.
Gray Media, Inc. Fundamentals Summary
| GTN fundamental statistics | |
|---|---|
| Market cap | US$618.56m |
| Earnings (TTM) | -US$137.00m |
| Revenue (TTM) | US$3.10b |
0.2x
P/S Ratio-4.1x
P/E RatioIs GTN overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| GTN income statement (TTM) | |
|---|---|
| Revenue | US$3.10b |
| Cost of Revenue | US$2.33b |
| Gross Profit | US$761.00m |
| Other Expenses | US$898.00m |
| Earnings | -US$137.00m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
May 07, 2026
| Earnings per share (EPS) | -1.33 |
| Gross Margin | 24.59% |
| Net Profit Margin | -4.43% |
| Debt/Equity Ratio | 204.8% |
How did GTN perform over the long term?
See historical performance and comparisonDividends
5.8%
Current Dividend Yield-23%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/05 19:25 |
| End of Day Share Price | 2026/05/05 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Gray Media, Inc. is covered by 11 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Patrick Sholl | Barrington Research Associates, Inc. |
| Daniel Kurnos | Benchmark Company |
| Curry Baker | Guggenheim Securities, LLC |