Gray Media (GTN) Stock Overview
A multimedia company, owns and/or operates local television stations and digital assets in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 1/6 |
| Dividends | 3/6 |
Rewards
Risk Analysis
GTN Community Fair Values
Create NarrativeSee what 18 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Gray Media, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$4.04 |
| 52 Week High | US$6.44 |
| 52 Week Low | US$3.50 |
| Beta | 0.96 |
| 1 Month Change | -1.70% |
| 3 Month Change | -27.08% |
| 1 Year Change | -9.42% |
| 3 Year Change | -61.52% |
| 5 Year Change | -82.04% |
| Change since IPO | -68.92% |
Recent News & Updates
Seeking Alpha • Jul 25
Gray Media: A Leveraged Local TV Recovery Bet With 2026 Political Upside
Summary Gray Media trades at a deep discount to stockholders’ equity, reflecting both risk and opportunity for speculative investors. GTN’s 2026 political advertising cycle is a key near-term catalyst, with Q1 political ad revenue rising from $13M to $30M and Q2 guidance of $60–$70M. High leverage, declining retransmission revenues, and industry headwinds present substantial risks, but ongoing adjusted EBITDA and M&A-driven scale support a bullish thesis. I rate GTN a speculative Buy for risk-tolerant investors, contingent on revenue stabilization and successful capture of political ad windfalls. Read the full article on Seeking Alpha
Narrative Update • Jul 02
GTN: New Carriage And Political Ad Tailwinds Will Drive Rerating
Analysts have trimmed their fair value estimate for Gray Media, reducing the price target from $7.30 to $6.50 as they factor in a higher discount rate, more conservative revenue growth, a lower expected profit margin, and a higher future P/E multiple. What’s in the News for Gray Media Gray Media closed a private placement of US$70 million of 7.250% Senior Secured First Lien Notes due 2033, using the proceeds to repurchase 50,000 shares of Series A Perpetual Preferred Stock with a US$50 million aggregate liquidation preference for US$30 million plus accrued but unpaid dividends, leaving 600,000 preferred shares outstanding with a US$600 million aggregate liquidation preference.
Narrative Update • Jun 18
GTN: Sports And Political Advertising Deals Will Support Higher Future Earnings Multiple
Analysts have lowered their price target on Gray Media from $12.00 to $11.00, reflecting updated assumptions for slightly higher projected revenue growth, a reduced profit margin outlook, a marginally higher discount rate, and a modestly adjusted forward P/E multiple. What’s in the News for Gray Media Gray Media introduced an enhanced Political 360 digital advertising solution powered by Aristotle data, aiming to give political and advocacy clients more precise voter and consumer audience targeting across devices and platforms.Recent updates
Seeking Alpha • Jul 25
Gray Media: A Leveraged Local TV Recovery Bet With 2026 Political Upside
Summary Gray Media trades at a deep discount to stockholders’ equity, reflecting both risk and opportunity for speculative investors. GTN’s 2026 political advertising cycle is a key near-term catalyst, with Q1 political ad revenue rising from $13M to $30M and Q2 guidance of $60–$70M. High leverage, declining retransmission revenues, and industry headwinds present substantial risks, but ongoing adjusted EBITDA and M&A-driven scale support a bullish thesis. I rate GTN a speculative Buy for risk-tolerant investors, contingent on revenue stabilization and successful capture of political ad windfalls. Read the full article on Seeking AlphaNarrative Update • Jul 02
GTN: New Carriage And Political Ad Tailwinds Will Drive Rerating
Analysts have trimmed their fair value estimate for Gray Media, reducing the price target from $7.30 to $6.50 as they factor in a higher discount rate, more conservative revenue growth, a lower expected profit margin, and a higher future P/E multiple. What’s in the News for Gray Media Gray Media closed a private placement of US$70 million of 7.250% Senior Secured First Lien Notes due 2033, using the proceeds to repurchase 50,000 shares of Series A Perpetual Preferred Stock with a US$50 million aggregate liquidation preference for US$30 million plus accrued but unpaid dividends, leaving 600,000 preferred shares outstanding with a US$600 million aggregate liquidation preference.Narrative Update • Jun 18
GTN: Sports And Political Advertising Deals Will Support Higher Future Earnings Multiple
Analysts have lowered their price target on Gray Media from $12.00 to $11.00, reflecting updated assumptions for slightly higher projected revenue growth, a reduced profit margin outlook, a marginally higher discount rate, and a modestly adjusted forward P/E multiple. What’s in the News for Gray Media Gray Media introduced an enhanced Political 360 digital advertising solution powered by Aristotle data, aiming to give political and advocacy clients more precise voter and consumer audience targeting across devices and platforms.
Narrative Update • Jun 04
GTN: Sports Simulcasts And Carriage Deals Will Sustain Depressed Earnings Multiple
Analysts have trimmed their price target for Gray Media, reflecting a lower fair value estimate and a reduced assumed future P/E multiple, while making modest adjustments to revenue growth and profit margin expectations. What's in the News Gray Media issued earnings guidance for the quarter ending June 30, 2026, expecting total revenue less agency commissions in a range of US$780 million to US$800 million.Narrative Update • May 19
GTN: Sports Simulcasts And New Carriage Deals Will Sustain Depressed Multiples
Analysts have raised their price target for Gray Media by $0.54, citing updated assumptions for revenue growth, profit margins, and a lower future P/E multiple that together indicate a revised view of the stock's earnings power and valuation. What's in the News Gray Media issued earnings guidance for the quarter ending June 30, 2026, projecting total revenue less agency commissions of US$780 million to US$800 million.Narrative Update • May 02
GTN: Future Sports Broadcast Deals Will Drive A Rerating Narrative
Analysts have raised their price target on Gray Media by about $1.22 per share. This reflects updated assumptions that now include projected revenue growth of roughly 4.53%, a profit margin near 7.92% and a future P/E closer to 3.88x, along with only a slight adjustment to the discount rate at about 12.33%.Narrative Update • Apr 18
GTN: Expanding Sports Simulcasts Will Keep Depressed Earnings Multiples Intact
Analysts have modestly adjusted their price target on Gray Media. The updated view reflects fine tuned assumptions around revenue growth of 4.25%, a profit margin of 8.38%, and a forward P/E of about 2.03x, which together support a refreshed upside and risk profile for the shares in dollar terms.Narrative Update • Apr 04
GTN: Expanding Sports Simulcasts Will Keep Earnings Multiples Under Pressure
Analysts have raised their price target on Gray Media to $4.00, citing updated assumptions that include slightly higher revenue growth, a modest improvement in profit margin, and a small adjustment to the forward P/E multiple. What's in the News Multi year agreement with the Atlanta Braves to simulcast 25 regular season games across 24 markets in six states, with Gray’s Raycom Sports providing end to end live production for BravesVision starting March 27, 2026 (Client Announcements).Narrative Update • Mar 20
GTN: Renewed Network And Sports Deals Will Keep Multiples Under Pressure
Analysts have lifted their price target on Gray Media by $1.00, citing updated assumptions that now point to higher modeled fair value, a slightly lower discount rate, stronger revenue growth of 4.22%, an 8.26% profit margin, and a future P/E of 2.06x. What's in the News The Cincinnati Reds agreed a two year partnership with Gray Media and WXIX FOX19 to simulcast 10 regular season games per year on free over the air television across seven states, including Opening Day on March 26 and a series of “Red Hot Mondays” broadcasts.Narrative Update • Mar 06
GTN: Expanded Sports And Spanish Distribution Will Support Higher Future Earnings Multiple
Analysts have lifted their price target on Gray Media from $10.00 to $12.00, citing updated assumptions that reflect higher modeled revenue growth, slightly stronger profit margins, and a modestly higher future P/E multiple. What's in the News Gray Media issued earnings guidance for the first quarter ending March 31, 2026, with total revenue expected in the range of US$755 million to US$770 million (Corporate guidance).Narrative Update • Feb 20
GTN: Expanded Sports And Spanish Language Reach Will Support Higher Earnings Multiple
Analysts now set a $10.00 price target for Gray Media, unchanged from the prior $10.00, citing only very small updates to revenue growth, profit margin assumptions, and future P/E estimates. What's in the News Gray Media, St. Louis Louisville and other partners launched the Home Plate package, offering free over the air access to St. Louis Cardinals content across multiple Midwestern markets, including Spring Training, regular-season games and minor league coverage (Client Announcements).Narrative Update • Feb 06
GTN: Expanded Hispanic And Sports Reach Will Support Higher Future Earnings Multiple
Analysts have maintained their price target on Gray Media at US$0.00, citing updated expectations for revenue growth of 1.91%, a profit margin assumption of 7.19%, a P/E multiple of 5.29x, and a slightly lower discount rate of 12.33% in their valuation work. What's in the News Gray Media entered a multi-year affiliation agreement with Telemundo Network that extends their partnership and adds new local affiliates in Dayton, Chattanooga, and Lafayette on Gray owned stations, with Telemundo content now reaching over 1.6 million Hispanic TV households and delivering more than 1,100 hours of local Spanish language news each month plus over 50 million annual digital impressions (Key Developments).Narrative Update • Jan 23
GTN: Renewed Network Deals Will Still Lead To Multiple Compression
Analysts have raised their price targets on Gray Media, citing updated expectations for revenue growth of 1.91%, a profit margin of 7.15%, and a future P/E of 1.60 as key factors in their revised valuation. What's in the News Gray Media and NBC agreed to a multi year renewal that extends station affiliation agreements across all 54 NBC affiliated markets where Gray operates, covering more than 14 million households, or nearly 11% of U.S. TV homes, including cities such as Nashville, Louisville, Memphis, and Richmond (Key Developments).Analysis Article • Jan 13
When Should You Buy Gray Media, Inc. (NYSE:GTN)?
Gray Media, Inc. ( NYSE:GTN ), is not the largest company out there, but it saw significant share price movement during...Narrative Update • Jan 09
GTN: Renewed Network Deals Will Not Prevent Future Multiple Compression
Analysts have adjusted their price target on Gray Media, citing updated expectations for a smaller revenue decline, a slightly higher discount rate, modestly improved profit margins, and a lower assumed future P/E multiple. What's in the News Gray Media and NBC entered a multi-year deal renewing station affiliation agreements across all 54 Gray owned and operated NBC stations, covering more than 14 million households, or nearly 11% of U.S. TV households, across markets such as Nashville, Louisville, Memphis, and Richmond (Key Developments).Narrative Update • Dec 15
GTN: Expanded Sports Broadcast Reach Will Support Stronger Future Earnings Multiple
Analysts have raised their price target on Gray Media by approximately 10 percent to reflect a higher fair value estimate of about 10 dollars per share, citing expectations for moderating revenue declines and a slightly richer future earnings multiple despite a marginally higher discount rate and a modestly lower profit margin outlook. What's in the News Gray Media, the Memphis Grizzlies, and FanDuel Sports Network renewed their partnership to simulcast seven upcoming Memphis NBA games this season across multiple markets.Analysis Article • Nov 15
Some Investors May Be Willing To Look Past Gray Media's (NYSE:GTN) Soft Earnings
Gray Media, Inc.'s ( NYSE:GTN ) stock was strong despite it releasing a soft earnings report last week. However, we...Analysis Article • Nov 10
Gray Media's (NYSE:GTN) Dividend Will Be $0.08
Gray Media, Inc.'s ( NYSE:GTN ) investors are due to receive a payment of $0.08 per share on 31st of December. Based on...Analysis Article • Oct 10
Gray Media (NYSE:GTN) Has A Somewhat Strained Balance Sheet
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Sep 08
Gray Media, Inc. (NYSE:GTN) Held Back By Insufficient Growth Even After Shares Climb 48%
The Gray Media, Inc. ( NYSE:GTN ) share price has done very well over the last month, posting an excellent gain of 48...Narrative Update • Sep 05
Aggressive M&A Will Accelerate US Media Erosion
With both Net Profit Margin and Future P/E remaining stable, there were no material fundamental changes driving a revision, leaving Gray Media’s consensus analyst price target effectively unchanged at $6.08. What's in the News Gray Media partnered with Victory+ to simulcast 17 Dallas Stars NHL games across 15 television markets in Texas, Arkansas, and Louisiana, expanding access for hockey fans in outer markets.Analysis Article • Aug 26
Gray Media (NYSE:GTN) Is Paying Out A Dividend Of $0.08
The board of Gray Media, Inc. ( NYSE:GTN ) has announced that it will pay a dividend of $0.08 per share on the 30th of...Analysis Article • Aug 11
Gray Media (NYSE:GTN) Is Paying Out A Dividend Of $0.08
Gray Media, Inc. ( NYSE:GTN ) will pay a dividend of $0.08 on the 30th of September. This makes the dividend yield...Analysis Article • Jul 31
Should You Investigate Gray Media, Inc. (NYSE:GTN) At US$4.73?
Gray Media, Inc. ( NYSE:GTN ), is not the largest company out there, but it received a lot of attention from a...Analysis Article • Jul 05
Gray Media, Inc. (NYSE:GTN) Stock Catapults 35% Though Its Price And Business Still Lag The Industry
The Gray Media, Inc. ( NYSE:GTN ) share price has done very well over the last month, posting an excellent gain of 35...Analysis Article • May 15
Gray Media's (NYSE:GTN) Earnings May Just Be The Starting Point
When companies post strong earnings, the stock generally performs well, just like Gray Media, Inc.'s ( NYSE:GTN ) stock...Analysis Article • May 09
Gray Media, Inc. (NYSE:GTN) Held Back By Insufficient Growth Even After Shares Climb 29%
Gray Media, Inc. ( NYSE:GTN ) shareholders would be excited to see that the share price has had a great month, posting...Seeking Alpha • Apr 18
Gray Media: A Value Play On A Highly Anticipated 2026 Midterm Election Season
Summary Gray Media, Inc. (GTN) is undervalued with a GAAP P/E of 1x, driven by strong political ad revenue during election years. Despite high debt and stagnant revenue, GTN's cash flow supports debt repurchases on the open market and a nearly 10% dividend yield. The stock lacks momentum now, but the hype over the 2026 election season could make GTN a profitable short-term investment. I rate GTN a buy and add it to my watchlist, anticipating a potential purchase in the coming months. Read the full article on Seeking AlphaAnalysis Article • Mar 19
Gray Media, Inc.'s (NYSE:GTN) Share Price Boosted 25% But Its Business Prospects Need A Lift Too
Despite an already strong run, Gray Media, Inc. ( NYSE:GTN ) shares have been powering on, with a gain of 25% in the...Shareholder Returns
| GTN | US Media | US Market | |
|---|---|---|---|
| 7D | 2.0% | 3.2% | 0.8% |
| 1Y | -9.4% | -16.4% | 19.1% |
Return vs Industry: GTN exceeded the US Media industry which returned -16.4% over the past year.
Return vs Market: GTN underperformed the US Market which returned 19.1% over the past year.
Price Volatility
| GTN volatility | |
|---|---|
| GTN Average Weekly Movement | 8.7% |
| Media Industry Average Movement | 8.2% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.2% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: GTN has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: GTN's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1891 | 9,374 | Hilton Howell | graymedia.com |
Gray Media, Inc., a multimedia company, owns and/or operates local television stations and digital assets in the United States. The company operates through Broadcasting, Production Companies, and Other segments. It also owns Gray Digital Media, a digital agency that provides clients with digital marketing strategies; and operates video production companies and studio production facilities.
Gray Media, Inc. Fundamentals Summary
| GTN fundamental statistics | |
|---|---|
| Market cap | US$416.46m |
| Earnings (TTM) | -US$148.00m |
| Revenue (TTM) | US$3.08b |
0.1x
P/S Ratio-2.7x
P/E RatioIs GTN overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| GTN income statement (TTM) | |
|---|---|
| Revenue | US$3.08b |
| Cost of Revenue | US$2.32b |
| Gross Profit | US$761.00m |
| Other Expenses | US$909.00m |
| Earnings | -US$148.00m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Aug 07, 2026
| Earnings per share (EPS) | -1.52 |
| Gross Margin | 24.70% |
| Net Profit Margin | -4.80% |
| Debt/Equity Ratio | 208.0% |
How did GTN perform over the long term?
See historical performance and comparisonDividends
7.9%
Current Dividend Yield-21%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/02 01:22 |
| End of Day Share Price | 2026/07/31 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Gray Media, Inc. is covered by 11 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Patrick Sholl | Barrington Research Associates, Inc. |
| Daniel Kurnos | Benchmark Company |
| Curry Baker | Guggenheim Securities, LLC |