Daniel Hasselberg Bought 2.1% More Shares In MAG Interactive

Even if it's not a huge purchase, we think it was good to see that Daniel Hasselberg, the Co-Founder of MAG Interactive AB (publ) (STO:MAGI) recently shelled out kr550k to buy stock, at kr8.08 per share. However, it only increased their shares held by 2.1%, and it wasn't a huge purchase by absolute value, either.

View our latest analysis for MAG Interactive

MAG Interactive Insider Transactions Over The Last Year

Notably, that recent purchase by Daniel Hasselberg is the biggest insider purchase of MAG Interactive shares that we've seen in the last year. So it's clear an insider wanted to buy, at around the current price, which is kr8.40. While their view may have changed since the purchase was made, this does at least suggest they have had confidence in the company's future. While we always like to see insider buying, it's less meaningful if the purchases were made at much lower prices, as the opportunity they saw may have passed. The good news for MAG Interactive share holders is that insiders were buying at near the current price.

In the last twelve months MAG Interactive insiders were buying shares, but not selling. The chart below shows insider transactions (by companies and individuals) over the last year. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

MAG Interactive is not the only stock insiders are buying. So take a peek at this free list of under-the-radar companies with insider buying.

Insider Ownership

I like to look at how many shares insiders own in a company, to help inform my view of how aligned they are with insiders. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. MAG Interactive insiders own 40% of the company, currently worth about kr90m based on the recent share price. Most shareholders would be happy to see this sort of insider ownership, since it suggests that management incentives are well aligned with other shareholders.

What Might The Insider Transactions At MAG Interactive Tell Us?

The recent insider purchases are heartening. And an analysis of the transactions over the last year also gives us confidence. However, we note that the company didn't make a profit over the last twelve months, which makes us cautious. Once you factor in the high insider ownership, it certainly seems like insiders are positive about MAG Interactive. One for the watchlist, at least! In addition to knowing about insider transactions going on, it's beneficial to identify the risks facing MAG Interactive. Every company has risks, and we've spotted 1 warning sign for MAG Interactive you should know about.

If you would prefer to check out another company -- one with potentially superior financials -- then do not miss this free list of interesting companies, that have HIGH return on equity and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.