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Saga plcLSE:SAGA Stock Report

Market Cap UK£806.9m
Share Price
UK£5.55
UK£5.15
7.8% overvalued intrinsic discount
1Y289.7%
7D6.7%
1D
Portfolio Value
View

Saga plc

LSE:SAGA Stock Report

Market Cap: UK£806.9m

SAGA Community Fair Values

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See what 16 others think this stock is worth. Follow their fair value or set your own to get alerts.

Saga plc Competitors

Price History & Performance

Summary of share price highs, lows and changes for Saga
Historical stock prices
Current Share PriceUK£5.55
52 Week HighUK£6.53
52 Week LowUK£1.38
Beta2.02
1 Month Change-7.35%
3 Month Change1.83%
1 Year Change289.75%
3 Year Change398.20%
5 Year Change46.21%
Change since IPO-80.00%

Recent News & Updates

Analysis Article Jan 30

There's Reason For Concern Over Saga plc's (LON:SAGA) Massive 26% Price Jump

Despite an already strong run, Saga plc ( LON:SAGA ) shares have been powering on, with a gain of 26% in the last...

Recent updates

Analysis Article Jan 30

There's Reason For Concern Over Saga plc's (LON:SAGA) Massive 26% Price Jump

Despite an already strong run, Saga plc ( LON:SAGA ) shares have been powering on, with a gain of 26% in the last...
Analysis Article Dec 10

Saga plc (LON:SAGA) Shares Fly 26% But Investors Aren't Buying For Growth

Despite an already strong run, Saga plc ( LON:SAGA ) shares have been powering on, with a gain of 26% in the last...
Analysis Article Oct 17

Saga plc's (LON:SAGA) Shares Bounce 29% But Its Business Still Trails The Industry

Saga plc ( LON:SAGA ) shares have continued their recent momentum with a 29% gain in the last month alone. The annual...
Analysis Article Aug 23

Saga plc's (LON:SAGA) Share Price Boosted 26% But Its Business Prospects Need A Lift Too

Saga plc ( LON:SAGA ) shares have continued their recent momentum with a 26% gain in the last month alone. The last...
Analysis Article Jun 10

Investors Aren't Buying Saga plc's (LON:SAGA) Revenues

Saga plc's ( LON:SAGA ) price-to-sales (or "P/S") ratio of 0.4x may look like a pretty appealing investment opportunity...
Analysis Article Oct 03

Saga plc's (LON:SAGA) Price Is Right But Growth Is Lacking

When close to half the companies operating in the Insurance industry in the United Kingdom have price-to-sales ratios...
Analysis Article May 29

Saga plc's (LON:SAGA) Price Is Right But Growth Is Lacking After Shares Rocket 27%

Saga plc ( LON:SAGA ) shareholders would be excited to see that the share price has had a great month, posting a 27...
Analysis Article Feb 03

Saga plc's (LON:SAGA) Share Price Could Signal Some Risk

It's not a stretch to say that Saga plc's ( LON:SAGA ) price-to-sales (or "P/S") ratio of 0.3x right now seems quite...
Analysis Article May 07

Saga plc (LON:SAGA) Could Be Less Than A Year Away From Profitability

Saga plc ( LON:SAGA ) is possibly approaching a major achievement in its business, so we would like to shine some light...
Analysis Article Jan 25

Is Saga plc's (LON:SAGA) Shareholder Ownership Skewed Towards Insiders?

Every investor in Saga plc ( LON:SAGA ) should be aware of the most powerful shareholder groups. Institutions often own...
Analysis Article Dec 01

Saga's (LON:SAGA) Stock Price Has Reduced 92% In The Past Five Years

Saga plc (LON:SAGA) shareholders will doubtless be very grateful to see the share price up 79% in the last month. But...

Shareholder Returns

SAGAGB InsuranceGB Market
7D6.7%1.0%2.5%
1Y289.7%21.9%19.4%

Return vs Industry: SAGA exceeded the UK Insurance industry which returned 21.9% over the past year.

Return vs Market: SAGA exceeded the UK Market which returned 19.4% over the past year.

Price Volatility

Is SAGA's price volatile compared to industry and market?
SAGA volatility
SAGA Average Weekly Movement8.6%
Insurance Industry Average Movement4.2%
Market Average Movement5.7%
10% most volatile stocks in GB Market12.0%
10% least volatile stocks in GB Market3.0%

Stable Share Price: SAGA's share price has been volatile over the past 3 months compared to the UK market.

Volatility Over Time: SAGA's weekly volatility (9%) has been stable over the past year, but is still higher than 75% of UK stocks.

About the Company

FoundedEmployeesCEOWebsite
19503,498Mike Hazellwww.corporate.saga.co.uk

Saga plc, together with its subsidiaries, provides package and cruise holidays, general insurance, and personal finance products and services in the United Kingdom. It operates through three segments: Travel, Insurance, and Other Businesses and Central Costs. The company offers travel, motor, home, private medical, and other insurance products.

Saga plc Fundamentals Summary

How do Saga's earnings and revenue compare to its market cap?
SAGA fundamental statistics
Market capUK£806.92m
Earnings (TTM)UK£4.10m
Revenue (TTM)UK£666.10m
196.8x
P/E Ratio
1.2x
P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
SAGA income statement (TTM)
RevenueUK£666.10m
Cost of RevenueUK£342.00m
Gross ProfitUK£324.10m
Other ExpensesUK£320.00m
EarningsUK£4.10m

Last Reported Earnings

Jan 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)0.028
Gross Margin48.66%
Net Profit Margin0.62%
Debt/Equity Ratio875.0%

How did SAGA perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/24 22:00
End of Day Share Price 2026/05/22 00:00
Earnings2026/01/31
Annual Earnings2026/01/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Saga plc is covered by 10 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Thomas SeidlBernstein
Benjamin CohenCanaccord Genuity
Timothy BarrettDeutsche Bank