Saga Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

LSE:SAGA Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Role	Shares	Max Price
09 Apr 25	BuyUK£1,998,649	Roger De Haan	Individual		1,479,385	UK£1.35

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of SAGA?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	318,329	0.223%
Public Companies	456,610	0.32%
Employee Share Scheme	9,213,767	6.46%
General Public	16,343,480	11.5%
Individual Insiders	50,470,173	35.4%
Institutions	65,759,382	46.1%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 82.15% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
27.1%	Roger De Haan	38,697,105	UK£53.4m	3.97%	no data
8.07%	Eldose Babu	11,500,001	UK£15.9m	0%	no data
7.78%	Hargreaves Lansdown Asset Management Ltd.	11,097,796	UK£15.3m	-7.68%	0.05%
6.46%	Saga Plc., Employee Stock Ownership Plan	9,213,767	UK£12.7m	-2.71%	no data
3.37%	Hosking Partners LLP	4,799,089	UK£6.6m	-9.68%	0.32%
3.17%	HBOS Investment Fund Managers Limited	4,521,340	UK£6.2m	-8.06%	0.06%
2.71%	Norges Bank Investment Management	3,862,735	UK£5.3m	0%	no data
2.52%	Kernow Asset Management Limited	3,586,237	UK£4.9m	10.1%	7.94%
2.48%	Union Bancaire Privee Asset Management LLC	3,538,225	UK£4.9m	21.5%	0.12%
2.19%	Barclays Bank PLC, Wealth and Investment Management Division	3,121,898	UK£4.3m	-4.25%	0.05%
1.95%	HSBC Global Asset Management (UK) Limited	2,783,502	UK£3.8m	6.64%	no data
1.57%	Barclays Bank PLC, Securities Investments	2,236,198	UK£3.1m	-13%	0.01%
1.55%	Dimensional Fund Advisors LP	2,209,416	UK£3.0m	-0.6%	no data
1.36%	BlackRock, Inc.	1,938,530	UK£2.7m	30.5%	no data
1.33%	Barclays PLC Private Banking & Investment Banking Investment	1,892,998	UK£2.6m	108%	no data
1.22%	Bank of Singapore Limited, Asset Management Arm	1,732,291	UK£2.4m	-5.82%	0.28%
1.13%	Legal & General Investment Management Limited	1,605,858	UK£2.2m	2.39%	no data
0.93%	Handelsbanken Wealth & Asset Management Limited	1,320,000	UK£1.8m	0%	0.88%
0.87%	The Royal Bank Of Scotland plc, Asset Management Arm	1,247,407	UK£1.7m	-0.17%	0.15%
0.84%	N.F.U. Mutual Unit Managers Limited	1,202,830	UK£1.7m	26.5%	0.04%
0.84%	UBS Asset Management AG	1,194,332	UK£1.6m	-2.9%	no data
0.7%	Ninety One UK Limited	992,222	UK£1.4m	0%	no data
0.68%	IG Group Holdings Plc, Asset Management Arm	963,725	UK£1.3m	-8.25%	0.14%
0.65%	Capital Financial Markets Limited	932,053	UK£1.3m	0%	4.1%
0.65%	First Equity Ltd, Asset Management Arm	925,993	UK£1.3m	-8.57%	1.56%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/04/13 01:08
End of Day Share Price	2025/04/11 00:00
Earnings	2025/01/31
Annual Earnings	2025/01/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Saga plc is covered by 12 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Benjamin Cohen	Canaccord Genuity
Alexander Evans	Credit Suisse
William Hutchings	Goldman Sachs