Stock Analysis

goeasy (TSX:GSY) Valuation After CEO Transition and Recent Share Price Pullback

goeasy (TSX:GSY) is back in focus after announcing a major leadership change, with current CEO Dan Rees set to step down at year end and easyfinancial president Patrick Ens stepping into the top job.

See our latest analysis for goeasy.

That backdrop helps explain why the stock has been choppy recently, with a sharp 90 day share price return of around negative 39 percent pulling year to date performance lower. Even so, the five year total shareholder return remains solidly positive, suggesting long term holders are still ahead despite the latest leadership driven volatility.

If this leadership transition has you rethinking where growth and execution risk sit in your portfolio, it could be worth exploring fast growing stocks with high insider ownership as a fresh hunting ground for ideas.

With the shares now trading at a steep discount to analyst targets despite strong multi year growth in revenue and earnings, investors face a key question: is this leadership scare creating a buying window, or is the market correctly discounting future growth?

Most Popular Narrative: 39.2% Undervalued

With goeasy last closing at CA$123.61 against a narrative fair value of CA$203.40, the market is pricing in a steep discount to long term potential.

Expansion of secured lending, diversification into new verticals (e.g., auto, home equity, point of sale), and growth in ancillary product sales are increasing average loan size and attachment rates, benefiting revenue and supporting margin resilience despite regulatory rate caps.

Read the complete narrative.

Want to see what kind of growth curve and profit margins have to hold up to justify that gap, and which future earnings multiple holds the whole thesis together? The narrative lays out a detailed roadmap of revenue acceleration, margin compression, and share count dynamics that could redefine how investors value this lender. The tension between rapid top line expansion and a deliberately lower future valuation multiple is where the story gets interesting.

Result: Fair Value of $203.40 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, rising credit losses or tighter regulatory caps on non prime lending could quickly erode margins and challenge the bullish growth assumptions underpinning that valuation.

Find out about the key risks to this goeasy narrative.

Build Your Own goeasy Narrative

If you see things differently or prefer to dig into the numbers yourself, you can build a personalized, data driven narrative in just a few minutes: Do it your way

A great starting point for your goeasy research is our analysis highlighting 3 key rewards and 2 important warning signs that could impact your investment decision.

Looking for more investment ideas?

Before you move on, consider scanning fresh opportunities with our powerful Simply Wall Street Screener, built to surface standout candidates quickly.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Mobile Infrastructure for Defense and Disaster

The next wave in robotics isn't humanoid. Its fully autonomous towers delivering 5G, ISR, and radar in under 30 minutes, anywhere.

Get the investor briefing before the next round of contracts

Sponsored On Behalf of CiTech

New: AI Stock Screener & Alerts

Our new AI Stock Screener scans the market every day to uncover opportunities.

• Dividend Powerhouses (3%+ Yield)
• Undervalued Small Caps with Insider Buying
• High growth Tech and AI Companies

Or build your own from over 50 metrics.

Explore Now for Free

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

About TSX:GSY

goeasy

Provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada.

Exceptional growth potential, undervalued and pays a dividend.

Weekly Picks

WO
MGPI logo
woodworthfund on MGP Ingredients ·

THE KINGDOM OF BROWN GOODS: WHY MGPI IS BEING CRUSHED BY INVENTORY & PRIMED FOR RESURRECTION

Fair Value:US$4036.0% undervalued
32 users have followed this narrative
7 users have commented on this narrative
10 users have liked this narrative
DO
Double_Bubbler
EVTL logo
Double_Bubbler on Vertical Aerospace ·

Why Vertical Aerospace (NYSE: EVTL) is Worth Possibly Over 13x its Current Price

Fair Value:US$6090.7% undervalued
30 users have followed this narrative
3 users have commented on this narrative
20 users have liked this narrative
TI
TickerTickle
ORCL logo
TickerTickle on Oracle ·

The Quiet Giant That Became AI’s Power Grid

Fair Value:US$389.8152.6% undervalued
49 users have followed this narrative
4 users have commented on this narrative
10 users have liked this narrative

Updated Narratives

AG
Agricola
SRL logo
Agricola on Scully Royalty ·

A case for USD $14.81 per share based on book value. Be warned, this is a micro-cap dependent on a single mine.

Fair Value:US$14.8158.1% undervalued
1 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative
CO
OXY logo
composite32 on Occidental Petroleum ·

Occidental Petroleum to Become Fairly Priced at $68.29 According to Future Projections

Fair Value:US$68.2941.1% undervalued
1 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative
RE
AGFB logo
RecMag on Agfa-Gevaert ·

Agfa-Gevaert is a digital and materials turnaround opportunity, with growth potential in ZIRFON, but carrying legacy risks.

Fair Value:€5.3991.2% undervalued
23 users have followed this narrative
0 users have commented on this narrative
0 users have liked this narrative

Popular Narratives

TH
TheWallstreetKing
MVIS logo
TheWallstreetKing on MicroVision ·

MicroVision will explode future revenue by 380.37% with a vision towards success

Fair Value:US$6098.5% undervalued
122 users have followed this narrative
11 users have commented on this narrative
22 users have liked this narrative
RO
RockeTeller
SCZ logo
RockeTeller on Santacruz Silver Mining ·

Crazy Undervalued 42 Baggers Silver Play (Active & Running Mine)

Fair Value:CA$8684.9% undervalued
80 users have followed this narrative
8 users have commented on this narrative
22 users have liked this narrative
AN
AnalystConsensusTarget
NVDA logo
AnalystConsensusTarget on NVIDIA ·

NVDA: Expanding AI Demand Will Drive Major Data Center Investments Through 2026

Fair Value:US$250.3929.6% undervalued
972 users have followed this narrative
6 users have commented on this narrative
26 users have liked this narrative