NYSE:KVYOSoftware
Is Klaviyo (KVYO) Turning AI Integrations Into a Defensible CRM Advantage or Just Table Stakes?
Klaviyo recently launched a Klaviyo app in ChatGPT, giving marketers direct access to their Klaviyo data within ChatGPT and extending its AI-focused B2C CRM roadmap, while Wunderkind announced its debut on the Klaviyo App Marketplace to feed identity insights into Klaviyo’s unified customer profiles.
Together, these moves highlight Klaviyo’s push to embed AI and large-scale identity data into everyday marketing workflows, potentially making campaign design, personalization and execution more...