NasdaqGS:ROKUEntertainment
Is Roku (ROKU) Turning Howdy’s Off-Platform Expansion Into a More Profitable Platform Strategy?
Roku has expanded Howdy, its low-cost US$2.99-per-month ad-free streaming service, beyond its own platform over recent months, adding availability as a Prime Video subscription channel and through a dedicated mobile app on iOS and Android with thousands of hours of licensed and Roku Original content.
This extension of Howdy off-platform highlights Roku’s broader push to deepen higher-margin platform revenue by scaling first- and third-party subscriptions alongside its existing advertising...