NYSE:LUVAirlines
Southwest Airlines (LUV): Evaluating Valuation After Strategy Shift, New Fees, and Turkish Airlines Partnership
Southwest Airlines (LUV) is in the middle of a strategy reboot, from adding bag fees and assigned seating to striking a new transatlantic partnership with Turkish Airlines, and investors are taking notice.
See our latest analysis for Southwest Airlines.
Those shifts are already showing up in the tape, with a roughly 25% year to date share price return and a three year total shareholder return of about 38%. This signals that investors see the model reset and new partnerships as a genuine...