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Does Starbucks’ (SBUX) Disney Dining Plan Return Reveal More About Its Experiential Brand Strategy?
Starbucks recently regained inclusion in Walt Disney World’s 2026 Disney Dining Plan, restoring its coffeehouses at key parks such as EPCOT’s Connections Café and Magic Kingdom’s Main Street Bakery to the program and potentially enhancing guest traffic and on-site spending.
This renewed Disney partnership underscores how powerful venue tie-ins can reinforce Starbucks’ role as an everyday treat woven into major leisure experiences.
We’ll now examine how the revived Disney Dining Plan access,...