NasdaqGS:ULTASpecialty Retail
How Olive & June’s Ulta Rollout Shapes Ulta Beauty’s (ULTA) At-Home Nail Strategy
Olive & June announced its nationwide debut at Ulta Beauty, rolling out a full DIY nail care destination to 600 U.S. stores and Ulta.com from January 18, 2026, including an Ulta-exclusive deluxe Gel Mani System.
This partnership brings what Ulta Beauty describes as the fastest-growing nail brand in MULO and the No. 2 press-ons into its assortment, reinforcing the retailer’s focus on accessible, at-home beauty solutions.
We’ll now examine how adding Olive & June’s at-home nail offering across...