NasdaqGS:JBLUAirlines
Is JetBlue (JBLU)–United Cross-Booking the Missing Piece in JetBlue’s Partnership-Led Revenue Strategy?
Earlier this month, JetBlue and United Airlines announced the next phase of their Blue Sky collaboration, allowing customers to book eligible itineraries on either carrier directly through JetBlue.com, United.com, and their mobile apps using cash, points, or miles, with further integrated itinerary and loyalty benefits planned over time.
This deeper integration effectively extends JetBlue’s network reach and loyalty appeal without adding aircraft, while also positioning its vacations and...