NasdaqGS:ETSYMultiline Retail
Is Etsy’s (ETSY) AI-Powered Strategy Shifting the Company’s Competitive Edge?
Etsy reported its second quarter 2025 earnings, revealing sales of US$672.66 million and net income of US$28.84 million, alongside the completion of a buyback program that repurchased 10,067,260 shares for US$523.36 million.
The company has also shifted its marketing strategy toward AI-driven search and digital personalization, aiming to revitalize platform engagement and address previous declines in buyer numbers.
We’ll now explore how Etsy’s focus on AI-powered search and buyer engagement...