NYSE:NIQMedia
NIQ GeoPurchase Deal With Adsquare Puts Undervalued Data To Work
NIQ Global Intelligence (NYSE:NIQ) has partnered with Adsquare to make NIQ GeoPurchase audience segments available on Adsquare’s platform.
The collaboration focuses on privacy-safe targeting that uses anonymized, real-world purchase insights across Europe and North America.
Advertisers can apply NIQ’s purchase data to digital and out-of-home campaigns for more precise audience selection.
For NIQ Global Intelligence, a company known for its consumer and retail measurement data, this tie up...