NYSE:YUMCHospitality
KFC KPRO Expansion Tests Yum China’s Health Focus And Growth Story
Yum China Holdings (NYSE:YUMC) plans to expand its KFC light-meal brand KPRO to 600 locations in China by the end of the year.
The company is rolling out new high-protein menu items, including Energy PRO sandwiches and yogurt smoothies, aimed at health-focused customers.
The move comes as Yum China looks to refresh its offering and respond to changing dining habits after a period of flat same-store sales.
For Yum China, KPRO sits at the intersection of quick service and healthier eating, an...