NYSE:BF.BBeverage
Brown‑Forman Reclaims RTD Control As Partnership Shift Reshapes Brand Focus
Brown-Forman (NYSE:BF.B) is ending its flavored malt beverages partnership with Pabst Brewing Company in the United States.
The company plans to assume full control of supply, sales, marketing, and distribution for its ready to drink product portfolio.
The transition marks a shift in how Brown-Forman manages its US ready to drink brands and routes to market.
For you as an investor, this move sits at the intersection of two themes: branded spirits and the ready to drink category...