NasdaqGS:GOOGLInteractive Media and Services
Alphabet AI Probes Test Search Ad Economics And Long Term AI Spend
Alphabet, ticker NasdaqGS:GOOGL, is facing a new EU antitrust investigation into how it prices search ads that rely on its artificial intelligence tools.
In the United States, Senator Elizabeth Warren has opened a probe into whether Google's Gemini AI integration could lead to consumer manipulation and privacy issues.
These parallel actions focus on Alphabet's AI powered monetization and could affect how it deploys AI across search and advertising.
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