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Did Motorola's FIFA Razr Tie-Up Quietly Reframe MSI's Consumer Brand and AI Positioning?
In early January 2026, Motorola announced the motorola razr FIFA World Cup 26 Edition, a foldable smartphone themed around the 48-team tournament, launched with exclusive early availability through motorola.com and Verizon before a broader retail rollout at a US$699.99 MSRP in the United States and C$999.99 in Canada.
By tying a collectible, FIFA-branded device to its role as Official Smartphone Partner and supporting tournament operations, Motorola is using a global sports event to deepen...