NasdaqGS:COKEBeverage
Is Coca-Cola Consolidated’s (COKE) Indiana Hoosiers Can Playbook a Hint About Its Brand Strategy?
Coca-Cola Consolidated has released limited-edition commemorative Coca-Cola cans in central and southern Indiana to celebrate Indiana University’s 2025 College Football Playoff national championship, with matching glass bottles planned for August 2026.
By tying its packaging to the Hoosiers’ first football national title, the bottler is tapping into intense regional pride and collector appeal.
Next, we’ll examine how linking the brand to Indiana University’s historic championship...