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Is Accenture’s (ACN) New AI-Focused CCO Role Reframing Its Long-Term Investment Narrative?
On February 11, 2026, Accenture appointed Rachel Frey as its first chief communications officer, reporting to Chair and CEO Julie Sweet and joining the Global Management Committee.
The creation of this new role, building on Frey’s track record positioning Accenture in AI reinvention, signals an increased emphasis on coordinated messaging to employees, investors and broader stakeholders.
We’ll now assess how Accenture’s new chief communications officer role, with its AI-focused messaging...