NasdaqCM:CELHBeverage
Will Pepsi’s Deeper Boardroom Role at Celsius (CELH) Subtly Reshape Its Long-Term Strategic Autonomy?
On February 10, 2026, Celsius Holdings, Inc. reported that two PepsiCo-designated directors resigned from its Board and were immediately replaced by senior PepsiCo executives Chrysso Jacoby and John Short, while Tony Guilfoyle moved from Chief Commercial Officer to Chief Customer Officer.
This refresh deepens PepsiCo’s influence in Celsius’s boardroom and governance structure, potentially shaping how the company aligns with its key distribution partner.
We’ll now examine how the deeper...