NasdaqGS:CRTOMedia
Is Criteo’s (CRTO) Google Partnership a Turning Point for Its Retail Media Strategy?
On September 10, 2025, Criteo announced a new integration with Google, becoming Google's first onsite retail media partner through an initial beta in the Americas via Search Ads 360 and aiming for global expansion.
This collaboration enables Criteo's network of over 200 retailers to access new demand channels and provides brands with unified campaign measurement across both platforms, supporting broader participation in retail media beyond dominant market players.
We'll explore how Criteo's...