NYSE:CRMSoftware
Salesforce Adds Compliance Messaging As Valuation Looks Attractive Despite Pullback
Salesforce (NYSE:CRM) has integrated Solutions by Text's FinText platform directly into Salesforce Marketing Cloud.
The update enables compliance-first SMS, MMS, and RCS messaging to run natively inside Journey Builder.
Regulated industries, including consumer finance, can now manage personalized, two-way mobile campaigns within their existing Salesforce workflows.
For Salesforce, this development sits at the intersection of marketing automation and regulatory compliance, two areas that...