NYSE:LEVILuxury
Does Jefferies’ DTC-Focused Coverage Shift Change The Bull Case For Levi Strauss (LEVI)?
Earlier this month, Jefferies began covering Levi Strauss & Co., highlighting its shift to a direct-to-consumer-first, head-to-toe denim lifestyle brand and the company’s focus on premium and lifestyle initiatives.
Jefferies’ upbeat commentary, echoed by CEO Michelle Gass’s claim that Levi’s has reached an inflection point with faster growth and improved profitability, shines a light on how the brand’s repositioning could reshape expectations for its next phase.
We’ll now examine how...