NYSE:WSMSpecialty Retail
Does Williams-Sonoma's (WSM) Stoney Clover Lane Tie-Up Clarify Its Differentiated Brand Strategy?
In early January 2026, Pottery Barn Kids and Pottery Barn Teen, brands of Williams-Sonoma, announced a new collaboration with accessories label Stoney Clover Lane, launching vibrant, customizable bedding, travel gear, seating and décor for nurseries, kids’ and teens’ rooms.
The partnership broadens Williams-Sonoma’s appeal to younger, design-conscious households by pairing its established home-furnishings capabilities with Stoney Clover Lane’s personalization-focused aesthetic across core...