NYSE:BF.BBeverage
Brown-Forman Pernod Ricard Talks Raise Big Questions For Investors
Brown-Forman (NYSE:BF.B) and Pernod Ricard have confirmed they are in talks over a potential merger of equals.
The contemplated combination would bring together two large global spirits groups with extensive brand portfolios.
Both companies have acknowledged that discussions are ongoing and no definitive agreement has been reached.
For Brown-Forman, with a recent share price around $27.19, confirmed merger talks arrive after a mixed share performance picture. The stock is up 19.3% over the...