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How Apple’s AI-Powered AirPods Max 2 Launch Could Shape AAPL’s Premium Ecosystem Narrative
Earlier this week, Apple released AirPods Max 2, a refreshed US$549 over-ear flagship featuring the H2 chip, stronger active noise cancellation, lossless USB-C audio, and new AI-enabled capabilities such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation.
By adding studio-quality recording, camera remote control, and tight integration with Apple Intelligence, AirPods Max 2 deepen Apple’s appeal to content creators and professionals within its broader...