Priority Technology Holdings (PRTH) Stock Overview
Operates as a payment technology company in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 1/6 |
| Past Performance | 2/6 |
| Financial Health | 1/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
PRTH Community Fair Values
Create NarrativeSee what 10 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Priority Technology Holdings, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$5.51 |
| 52 Week High | US$8.89 |
| 52 Week Low | US$4.44 |
| Beta | 1.49 |
| 1 Month Change | 14.08% |
| 3 Month Change | -0.72% |
| 1 Year Change | -17.88% |
| 3 Year Change | 50.55% |
| 5 Year Change | -12.40% |
| Change since IPO | -49.59% |
Recent News & Updates
Narrative Update • Apr 28
PRTH: Debt Reduction And Cash Conversion Improvements Will Support Future Upside Potential
Narrative Update on Priority Technology Holdings Analysts have trimmed their price targets on Priority Technology Holdings by about $1 per share, to a range around $9 to $10. They cite mixed recent results, slowing growth, weaker cash conversion, and an increased focus on debt reduction as key factors in their updated views.
Narrative Update • Apr 13
PRTH: Future Debt Reduction And Cash Conversion Will Support Upside
Narrative Update on Priority Technology Holdings Analysts have trimmed their average price target on Priority Technology Holdings by $2, from $11 to $9. They cited mixed recent results, slower growth in some areas, and ongoing concerns about cash conversion and the pace of debt reduction.Recent updates
Narrative Update • Apr 28
PRTH: Debt Reduction And Cash Conversion Improvements Will Support Future Upside Potential
Narrative Update on Priority Technology Holdings Analysts have trimmed their price targets on Priority Technology Holdings by about $1 per share, to a range around $9 to $10. They cite mixed recent results, slowing growth, weaker cash conversion, and an increased focus on debt reduction as key factors in their updated views.Narrative Update • Apr 13
PRTH: Future Debt Reduction And Cash Conversion Will Support Upside
Narrative Update on Priority Technology Holdings Analysts have trimmed their average price target on Priority Technology Holdings by $2, from $11 to $9. They cited mixed recent results, slower growth in some areas, and ongoing concerns about cash conversion and the pace of debt reduction.Narrative Update • Mar 30
PRTH: Future Debt Reduction Progress Will Support Upside Below Fair Value
Analysts have trimmed their average price target on Priority Technology Holdings by $0.40, reflecting recent cuts to $10 and $9. They link these changes to slowing growth, softer margins, higher discount rates and lower cash conversion, while still highlighting mixed quarterly results and ongoing debt reduction efforts as key factors for shareholder value.
Narrative Update • Mar 16
PRTH: Debt Reduction And 2026 Outlook Will Highlight Undervalued Share Price
Narrative Update: Priority Technology Holdings Analyst Price Target Shift Analysts have trimmed their consolidated price target on Priority Technology Holdings by $2 to $9, citing slower growth expectations, lower cash conversion, and an increased focus on debt reduction, despite a mixed recent quarter with some profit metrics ahead of prior views. Analyst Commentary Recent research updates show that bearish analysts are becoming more cautious on Priority Technology Holdings, cutting price targets while still acknowledging some operational strengths in the latest quarter.Narrative Update • Mar 02
PRTH: Steady Fair Value Will Highlight Improving Profitability Assumptions
Analysts have kept their $13.00 price target on Priority Technology Holdings steady, reflecting updated assumptions around a slightly lower discount rate, modestly higher revenue growth and profit margin expectations, and an adjusted future P/E multiple. Valuation Changes Fair Value: $13.00 unchanged, with no revision to the stated target level.Narrative Update • Feb 16
PRTH: Buckley Opposition To CEO Buyout Will Highlight Undervalued Share Price
Analysts have trimmed their price target on Priority Technology Holdings to $6.00 from $10.00, citing updated assumptions that now reflect a higher discount rate, more moderate revenue growth, softer profit margin expectations, and a lower future P/E multiple. What's in the News Buckley Capital Advisors LLC, holding about 2.2% of Priority Technology Holdings, publicly opposed a nonbinding acquisition proposal from an investor group led by CEO Thomas Priore, who controls around 60% of the shares (Key Developments).Narrative Update • Feb 02
PRTH: Future Take Private Dynamics Will Support Upside Below Fair Value
Analysts have trimmed their price target on Priority Technology Holdings to US$11 from a prior range of US$13 to US$16, citing a modest Q3 revenue and adjusted EBITDA miss, while still pointing to what they view as an attractive entry point for a well run fintech operator. Analyst Commentary Bullish Takeaways Bullish analysts are keeping positive ratings in place even after the price target cut to US$11, which signals they still see upside versus where the shares currently trade.Narrative Update • Jan 19
PRTH: Market Share Gains And Take Private Bid Will Highlight Undervalued Cash Flows
Narrative Update on Priority Technology Holdings Analysts have reduced their price targets on Priority Technology Holdings to US$11 from prior ranges of US$13 to US$16, citing a modest Q3 revenue and adjusted EBITDA miss, while still viewing the company as well run with an attractive current valuation. Analyst Commentary Bullish analysts have trimmed their valuation ranges on Priority Technology Holdings to US$11, aligning around a tighter band while still expressing confidence in the business and its execution.Narrative Update • Jan 05
PRTH: Post Take Private Bid Dynamics Will Highlight Undervalued Cash Flow Potential
Analysts have trimmed their consensus price target on Priority Technology Holdings to about $11, down from a prior range closer to $13 to $16. They cited a modest Q3 revenue and adjusted EBITDA miss but maintained a positive view on the company as a well run Fintech with ongoing market share gains.Narrative Update • Dec 22
PRTH: Share Pullback Will Highlight Improving Profitability And Cash Flow Potential
Analysts have trimmed their price target on Priority Technology Holdings to $11.00 from $16.00, reflecting slightly lower growth and valuation assumptions. They continue to view the recent modest revenue and EBITDA miss as creating an attractive buying opportunity.Narrative Update • Dec 08
PRTH: Future Margin Expansion Will Support Upside As Shares Trade Below Fair Value
Analysts have reduced their average price target on Priority Technology Holdings to approximately $11, down from prior targets clustered around $14 to $16. They cited modest Q3 revenue and EBITDA softness but emphasized the shares' attractive valuation and the company's sustained market share gains.Narrative Update • Nov 23
PRTH: Future Profit Margin Gains Will Drive Equity Upside
Analysts have lowered their price target for Priority Technology Holdings from $11.40 to $10.20. This reflects slightly reduced revenue growth expectations, but also acknowledges improvements in profit margin and business execution.Analysis Article • Nov 08
Priority Technology Holdings, Inc. (NASDAQ:PRTH) Stock's 33% Dive Might Signal An Opportunity But It Requires Some Scrutiny
The Priority Technology Holdings, Inc. ( NASDAQ:PRTH ) share price has fared very poorly over the last month, falling...Narrative Update • Nov 07
PRTH: Long-Term Value Will Emerge Despite Near-Term Performance Misses
Analysts have reduced their price target for Priority Technology Holdings from $12.60 to $11.40, citing modest revenue and profitability misses in recent results. However, they maintain a positive view of the company’s long-term growth prospects.Analysis Article • Aug 19
Investors Continue Waiting On Sidelines For Priority Technology Holdings, Inc. (NASDAQ:PRTH)
NasdaqCM:PRTH 1 Year Share Price vs Fair Value Explore Priority Technology Holdings's Fair Values from the Community...New Narrative • May 10
Unified Commerce And Embedded Finance Will Transform Operations
Growth in B2B and enterprise segments enhances profitability through higher-margin, recurring revenues, driving top-line and net margin improvements.Analysis Article • Mar 26
Positive Sentiment Still Eludes Priority Technology Holdings, Inc. (NASDAQ:PRTH) Following 27% Share Price Slump
The Priority Technology Holdings, Inc. ( NASDAQ:PRTH ) share price has fared very poorly over the last month, falling...Seeking Alpha • Mar 24
Priority Technology: Strong Growth Potential But Wait For A Better Entry Point
Summary Priority Technology Holdings has competitive advantages in integrated payment solutions, diversified revenue streams, and successful acquisitions, but faces economic uncertainties and competitive pressures. Despite a recent 30% stock decline, PRTH's strong earnings and growth potential make it a HOLD, awaiting better entry points as the market stabilizes. PRTH's Q4 and FY2024 earnings show significant revenue growth, improved operational efficiency, and a strong beat on EPS, indicating robust demand for its solutions. Risks include intense competition, regulatory changes, data security concerns, and economic instability, which could impact PRTH's revenue and profitability. Read the full article on Seeking AlphaAnalysis Article • Mar 09
The Priority Technology Holdings, Inc. (NASDAQ:PRTH) Yearly Results Are Out And Analysts Have Published New Forecasts
One of the biggest stories of last week was how Priority Technology Holdings, Inc. ( NASDAQ:PRTH ) shares plunged 29...Analysis Article • Jan 04
Market Might Still Lack Some Conviction On Priority Technology Holdings, Inc. (NASDAQ:PRTH) Even After 30% Share Price Boost
Despite an already strong run, Priority Technology Holdings, Inc. ( NASDAQ:PRTH ) shares have been powering on, with a...Analysis Article • Nov 17
Further Upside For Priority Technology Holdings, Inc. (NASDAQ:PRTH) Shares Could Introduce Price Risks After 27% Bounce
Despite an already strong run, Priority Technology Holdings, Inc. ( NASDAQ:PRTH ) shares have been powering on, with a...Analysis Article • Sep 12
The Market Lifts Priority Technology Holdings, Inc. (NASDAQ:PRTH) Shares 31% But It Can Do More
Priority Technology Holdings, Inc. ( NASDAQ:PRTH ) shares have continued their recent momentum with a 31% gain in the...Analysis Article • Aug 11
Analyst Estimates: Here's What Brokers Think Of Priority Technology Holdings, Inc. (NASDAQ:PRTH) After Its Second-Quarter Report
Shareholders of Priority Technology Holdings, Inc. ( NASDAQ:PRTH ) will be pleased this week, given that the stock...Analysis Article • Jul 24
Priority Technology Holdings, Inc.'s (NASDAQ:PRTH) Shares Leap 35% Yet They're Still Not Telling The Full Story
Priority Technology Holdings, Inc. ( NASDAQ:PRTH ) shares have continued their recent momentum with a 35% gain in the...Analysis Article • Jun 05
Further Upside For Priority Technology Holdings, Inc. (NASDAQ:PRTH) Shares Could Introduce Price Risks After 32% Bounce
Priority Technology Holdings, Inc. ( NASDAQ:PRTH ) shareholders have had their patience rewarded with a 32% share price...Shareholder Returns
| PRTH | US Diversified Financial | US Market | |
|---|---|---|---|
| 7D | 6.4% | -0.6% | 2.1% |
| 1Y | -17.9% | -10.6% | 30.6% |
Return vs Industry: PRTH underperformed the US Diversified Financial industry which returned -11.1% over the past year.
Return vs Market: PRTH underperformed the US Market which returned 31% over the past year.
Price Volatility
| PRTH volatility | |
|---|---|
| PRTH Average Weekly Movement | 5.6% |
| Diversified Financial Industry Average Movement | 6.4% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.2% |
Stable Share Price: PRTH has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: PRTH's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2005 | 1,193 | Tom Priore | prioritycommerce.com |
Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Merchant Solutions, Payables, and Treasury Solutions. The company offers merchant solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales, and vertically focused independent software vendors channels.
Priority Technology Holdings, Inc. Fundamentals Summary
| PRTH fundamental statistics | |
|---|---|
| Market cap | US$433.20m |
| Earnings (TTM) | US$55.68m |
| Revenue (TTM) | US$953.01m |
8.1x
P/E Ratio0.5x
P/S RatioIs PRTH overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRTH income statement (TTM) | |
|---|---|
| Revenue | US$953.01m |
| Cost of Revenue | US$578.32m |
| Gross Profit | US$374.69m |
| Other Expenses | US$319.01m |
| Earnings | US$55.68m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
May 11, 2026
| Earnings per share (EPS) | 0.68 |
| Gross Margin | 39.32% |
| Net Profit Margin | 5.84% |
| Debt/Equity Ratio | -1,125.2% |
How did PRTH perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/07 19:28 |
| End of Day Share Price | 2026/05/07 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Priority Technology Holdings, Inc. is covered by 7 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Brian Kinstlinger | Alliance Global Partners |
| Harold Goetsch | B. Riley Securities, Inc. |
| Sanjay Sakhrani | Keefe, Bruyette, & Woods |