Priority Technology Holdings, Inc.

NasdaqCM:PRTH Stock Report

Market Cap: US$616.6m

Priority Technology Holdings Valuation

Is PRTH undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PRTH when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PRTH ($7.99) is trading above our estimate of fair value ($7.13)

Significantly Below Fair Value: PRTH is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PRTH?

Key metric: As PRTH is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for PRTH. This is calculated by dividing PRTH's market cap by their current revenue.
What is PRTH's PS Ratio?
PS Ratio0.7x
SalesUS$851.91m
Market CapUS$616.56m

Price to Sales Ratio vs Peers

How does PRTH's PS Ratio compare to its peers?

The above table shows the PS ratio for PRTH vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.9x
IMXI International Money Express
1x2.4%US$649.0m
CTLP Cantaloupe
2.3x15.1%US$636.4m
CASS Cass Information Systems
2.7x2.6%US$603.8m
IIIV i3 Verticals
1.6x-7.3%US$838.6m
PRTH Priority Technology Holdings
0.7x9.9%US$616.6m

Price-To-Sales vs Peers: PRTH is good value based on its Price-To-Sales Ratio (0.7x) compared to the peer average (1.9x).

Price to Sales Ratio vs Industry

How does PRTH's PS Ratio compare vs other companies in the US Diversified Financial Industry?

16 CompaniesPrice / SalesEstimated GrowthMarket Cap
RKT Rocket Companies
0.5x23.3%US$27.13b
FMCC Federal Home Loan Mortgage
0.4x-2.9%US$9.66b
UWMC UWM Holdings
0.3x10.6%US$9.32b
NATL NCR Atleos
0.5x2.5%US$2.13b
PRTH 0.7xIndustry Avg. 2.7xNo. of Companies16PS0246810+
16 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: PRTH is good value based on its Price-To-Sales Ratio (0.7x) compared to the US Diversified Financial industry average (2.7x).

Price to Sales Ratio vs Fair Ratio

What is PRTH's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRTH PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.7x
Fair PS Ratio1.3x

Price-To-Sales vs Fair Ratio: PRTH is good value based on its Price-To-Sales Ratio (0.7x) compared to the estimated Fair Price-To-Sales Ratio (1.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PRTH forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$7.99
US$10.50
+31.4%
19.6%US$13.00US$8.00n/a4
Nov ’25US$5.34
US$8.50
+59.2%
33.8%US$13.00US$5.00n/a4
Oct ’25US$6.25
US$8.50
+36.0%
33.8%US$13.00US$5.00n/a4
Sep ’25US$6.00
US$8.00
+33.3%
26.5%US$11.00US$5.00n/a4
Aug ’25US$5.14
US$7.63
+48.3%
30.5%US$11.00US$4.50n/a4
Jul ’25US$4.76
US$7.63
+60.2%
30.5%US$11.00US$4.50n/a4
Jun ’25US$4.57
US$7.63
+66.8%
30.5%US$11.00US$4.50n/a4
May ’25US$3.16
US$7.63
+141.3%
30.5%US$11.00US$4.50n/a4
Apr ’25US$3.22
US$7.63
+136.8%
30.5%US$11.00US$4.50n/a4
Mar ’25US$3.21
US$7.63
+137.9%
27.6%US$10.00US$4.50n/a4
Feb ’25US$3.55
US$7.63
+114.8%
27.6%US$10.00US$4.50n/a4
Jan ’25US$3.56
US$7.63
+114.2%
27.6%US$10.00US$4.50n/a4
Dec ’24US$3.05
US$6.38
+109.0%
27.9%US$9.00US$4.50n/a4
Nov ’24US$3.49
US$6.38
+82.7%
27.9%US$9.00US$4.50US$5.344
Oct ’24US$3.24
US$7.00
+116.0%
23.3%US$9.00US$5.00US$6.253
Sep ’24US$3.71
US$7.00
+88.7%
23.3%US$9.00US$5.00US$6.003
Aug ’24US$4.36
US$7.00
+60.6%
23.3%US$9.00US$5.00US$5.143
Jul ’24US$3.62
US$7.00
+93.4%
28.6%US$9.00US$5.00US$4.762

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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