NYSE:NKELuxury
Nike (NKE) Is Resetting China Online Sales Around Its Own Flagship Stores
Nike (NYSE:NKE) plans to shift all online sales in China to Nike-operated flagship stores on major platforms from 2027.
The company intends to end online distribution through thousands of wholesale partners in the Greater China region.
This reset focuses on tighter control of pricing, product selection, and brand presentation across Chinese ecommerce channels.
Nike is a global sportswear company with a long-standing focus on direct-to-consumer channels, and China is one of its most...