NYSE:BIRKLuxury
Is Birkenstock’s Retail Land Grab Reshaping Its Brand‑First Growth Story (BIRK)?
In recent updates, German footwear maker Birkenstock Holding outlined plans to multiply its owned retail store footprint by fiscal 2028, aiming to lift revenue by expanding its global brick‑and‑mortar presence.
This shift toward a larger company-operated store network highlights Birkenstock’s push to capture more value directly from its strong brand and customer base.
We’ll now examine how Birkenstock’s planned expansion of its owned retail stores shapes the company’s broader investment...