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How Betfred’s Expanded Tech Deal Highlights Sportradar’s Retail Betting Infrastructure Role for (SRAD) Investors
In early February 2026, Betfred extended and expanded its long-running agreement with Sportradar, tasking the company with upgrading the technology platform behind Betfred’s 1,300 UK retail betting shops and overseeing ongoing compliance and operational improvements.
This deeper partnership highlights Sportradar’s role as a core infrastructure provider for high-street betting, reinforcing its importance in regulated, retail-focused sports wagering.
Next, we’ll look at how this enlarged...