NasdaqGS:SOFIConsumer Finance
SoFi Crypto Relaunch And Vivian Tu Hire Test Valuation And Growth Story
SoFi Technologies (NasdaqGS:SOFI) relaunched its crypto platform and saw over 63,000 customers use it within 10 days.
The crypto relaunch comes during challenging market conditions for digital assets.
SoFi appointed personal finance influencer Vivian Tu as chief of financial empowerment.
Tu’s role focuses on financial literacy, customer education, and brand engagement.
SoFi sits at the intersection of digital banking, lending, and investing, so quick traction on its crypto relaunch provides...